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Marketing Stories - Page 39

UK Stories

Marketing stories

Paul Smith appoints Verde Digital to boost global SEO presence
Digital Transformation

Paul Smith appoints Verde Digital to boost global SEO presence

Paul Smith has appointed Verde Digital to enhance its global SEO, aiming to expand reach in the luxury market through targeted, innovative digital strategies.

By Melvin Hipolito • 3 min read • Wed, 20th Aug 2025
Majority of UK shoppers see brand messages as irrelevant, study finds
Data Analytics

Majority of UK shoppers see brand messages as irrelevant, study finds

A study finds 61% of UK shoppers see brand messages as irrelevant, urging retailers to adopt personalised, omnichannel approaches to engage consumers.

By Shannon Williams • 3 min read • Thu, 14th Aug 2025

Global Stories

Marketing stories

Silverpush unveils AI agent upgrade to automate ad campaigns
Marketing Technologies

Silverpush unveils AI agent upgrade to automate ad campaigns

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

By Jed Nykolle Harme • 3 min read • Fri, 22nd Aug 2025
Australia launches real-time AI workforce mapping for IT & marketing
Data Privacy

Australia launches real-time AI workforce mapping for IT & marketing

Australia's marketing and IT peak bodies launch a real-time AI workforce mapping initiative to guide skills and strategy amid AI-driven transformation.

By Catherine Knowles • 4 min read • Fri, 22nd Aug 2025
David Jones, BWS & The Iconic expand digital post-purchase offers
Digital Transformation

David Jones, BWS & The Iconic expand digital post-purchase offers

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

By Kaleah Salmon • 3 min read • Thu, 21st Aug 2025
Dragos names Eric Cross as Chief Revenue Officer to boost OT cyber
Data Analytics

Dragos names Eric Cross as Chief Revenue Officer to boost OT cyber

Dragos appoints Eric Cross as Chief Revenue Officer to lead global sales and marketing efforts in operational technology cybersecurity amid rising industry risks.

By Jed Nykolle Harme • 3 min read • Wed, 20th Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
AI-driven referrals transform shopping, travel & banking online
Marketing Technologies

AI-driven referrals transform shopping, travel & banking online

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

By Sean Mitchell • 6 min read • Tue, 19th Aug 2025
Xero & Constant Contact launch free tool for smarter marketing
Customer Experience

Xero & Constant Contact launch free tool for smarter marketing

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Anchora marks Asia-Pacific growth with La Trobe University win
EduTech

Anchora marks Asia-Pacific growth with La Trobe University win

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

By Catherine Knowles • 3 min read • Fri, 15th Aug 2025
Merchantwise acquires Jaywing & Frank Digital in record deal
Artificial Intelligence

Merchantwise acquires Jaywing & Frank Digital in record deal

Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.

By Catherine Knowles • 4 min read • Fri, 15th Aug 2025
Xsolla unveils LiveOps suite to boost D2C game monetisation
Low code & No code

Xsolla unveils LiveOps suite to boost D2C game monetisation

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

By Catherine Knowles • 4 min read • Fri, 15th Aug 2025
Xsolla updates Web Shop for mobile games to boost direct revenue
Gaming

Xsolla updates Web Shop for mobile games to boost direct revenue

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

By Catherine Knowles • 3 min read • Fri, 15th Aug 2025
Landbase acquires Adauris to boost inbound GTM platform
Marketing Technologies

Landbase acquires Adauris to boost inbound GTM platform

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

By Jake MacAndrew • 3 min read • Fri, 15th Aug 2025

Stories from Other Regions

Marketing stories

Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Shopfully appoints Blake Wright to boost Australian retail media
Marketing Technologies

Shopfully appoints Blake Wright to boost Australian retail media

Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.

By Catherine Knowles • 3 min read • Tue, 19th Aug 2025
AI & new search platforms shift priorities for Australian marketers
Artificial Intelligence

AI & new search platforms shift priorities for Australian marketers

AI and new search platforms are prompting Australian marketers to shift focus from keywords to brand visibility across diverse digital and social channels.

By Shannon Williams • 3 min read • Fri, 15th Aug 2025