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Marketing Stories - Page 40

UK Stories

Marketing stories

UK marketers say leadership disconnect undermines morale, results
Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025

Global Stories

Marketing stories

MiQ integrates Lifesight data to boost Sigma ad platform insights
Data Analytics

MiQ integrates Lifesight data to boost Sigma ad platform insights

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

By Kaleah Salmon • 3 min read • Thu, 14th Aug 2025
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
Tessa Ohlendorf named President North America at Coegi
Artificial Intelligence

Tessa Ohlendorf named President North America at Coegi

Tessa Ohlendorf has been named President, North America at digital media agency Coegi, focusing on growth and AI integration across the US and Canada.

By Jed Nykolle Harme • 3 min read • Tue, 12th Aug 2025
APAC drives m-commerce growth as brands target user loyalty
Marketing Technologies

APAC drives m-commerce growth as brands target user loyalty

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
AdsAdvisor launches advanced planning tool for mobile studios
Partner Programmes

AdsAdvisor launches advanced planning tool for mobile studios

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
Amplitude named leader in digital analytics by Forrester report
Data Analytics

Amplitude named leader in digital analytics by Forrester report

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025
Publicis Groupe NZ launches unified data intelligence hub
Data Analytics

Publicis Groupe NZ launches unified data intelligence hub

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Marketing Technologies

Frontier Media AI appoints Matt Hunt CEO & launches AI platform

Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.

By Melvin Hipolito • 3 min read • Wed, 6th Aug 2025
NP Digital Australia reports record H1 2025 with AI investment
Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025
Planday rebuilds website with Hygraph & Blazity for global growth
Platform-as-a-Service

Planday rebuilds website with Hygraph & Blazity for global growth

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

By Catherine Knowles • 3 min read • Tue, 5th Aug 2025
Shane Sullivan named National Sales Manager at Jet Technologies
Marketing

Shane Sullivan named National Sales Manager at Jet Technologies

Jet Technologies has appointed Shane Sullivan as National Sales Manager, driving growth in its Print Division across Australia and New Zealand.

By Melvin Hipolito • 3 min read • Tue, 5th Aug 2025
In Marketing We Trust wins seven clients & expands team
Data Analytics

In Marketing We Trust wins seven clients & expands team

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

By Kaleah Salmon • 3 min read • Fri, 1st Aug 2025
Acast & Magnite team up to streamline global podcast ads
Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025

Stories from Other Regions

Marketing stories

Bitcoin settles billboard campaign deal in Christchurch, NZ
Crypto

Bitcoin settles billboard campaign deal in Christchurch, NZ

Localcoin ATM has paid Jolly Billboards in Bitcoin for a Christchurch campaign, marking a pioneering use of crypto in New Zealand's traditional advertising sector.

By Shannon Williams • 3 min read • Fri, 8th Aug 2025
Samsung's latest Fold & Flip phones become available in Australia
Wearables

Samsung's latest Fold & Flip phones become available in Australia

Samsung launches its latest Galaxy Z Fold7, Z Flip7, and Watch8 series in Australia, boasting AI features and record pre-orders amid rising multitasking trends.

By Melania Watson • 4 min read • Fri, 1st Aug 2025
Exclusive: Sarah Richardson on AI, loyalty and global ALA push
Customer Experience

Exclusive: Sarah Richardson on AI, loyalty and global ALA push

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

By Melania Watson • 6 min read • Fri, 1st Aug 2025