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Marketing Stories - Page 36

UK Stories

Marketing stories

Iceland Foods expands retail media with Epsilon partnership
Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
Qualtrics appoints ROI·DNA to drive global digital campaigns
Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
Marketers confident in martech but leave key features unused
Customer Experience

Marketers confident in martech but leave key features unused

Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.

By Jed Nykolle Harme • 3 min read • Tue, 23rd Sep 2025
The Marketing Centre welcomes three new senior fractional CMOs
Fintech

The Marketing Centre welcomes three new senior fractional CMOs

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

By Jed Nykolle Harme • 4 min read • Tue, 23rd Sep 2025

Global Stories

Marketing stories

AZK Media unveils AI search-focused PR solution for B2B tech
Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Cosmo5 launches globally to drive AI-powered brand engagement
Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
Agentic AI adopters expect quantum to shape marketing soon
Data Analytics

Agentic AI adopters expect quantum to shape marketing soon

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

By Catherine Knowles • 3 min read • Wed, 1st Oct 2025
Cloudinary unveils new AI tools to ensure image authenticity at scale
Generative AI

Cloudinary unveils new AI tools to ensure image authenticity at scale

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

By Jed Nykolle Harme • 3 min read • Wed, 1st Oct 2025
Opal drives record AI adoption in marketing, boosts workflow scale
Data Analytics

Opal drives record AI adoption in marketing, boosts workflow scale

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Plaud appoints Kamel Ouadi to lead global brand transformation
Digital Transformation

Plaud appoints Kamel Ouadi to lead global brand transformation

Plaud appoints Kamel Ouadi as head of Global Brand Centre to lead its transformation into an aspirational AI-powered professional brand worldwide.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025
Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack
Customer Experience

Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

By Alon Abraham • 4 min read • Tue, 23rd Sep 2025
ShopVision raises USD $4.1 million to build AI for eCommerce teams
Digital Transformation

ShopVision raises USD $4.1 million to build AI for eCommerce teams

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

By Sean Mitchell • 4 min read • Sat, 20th Sep 2025
Checkmarx partners with e92spark to advance UK application security
Application Security

Checkmarx partners with e92spark to advance UK application security

Checkmarx partners with e92spark to expand the reach of its AI-powered application security tools across UK and Ireland channel partners.

By Jed Nykolle Harme • 3 min read • Sat, 20th Sep 2025

Stories from Other Regions

Marketing stories

YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
CASPR launches to help Australian firms adopt AI & innovate
Customer Experience

CASPR launches to help Australian firms adopt AI & innovate

CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.

By Kaleah Salmon • 3 min read • Wed, 24th Sep 2025
Marketers turn to authentic content & AI amid resource strain
Marketing Technologies

Marketers turn to authentic content & AI amid resource strain

Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.

By Catherine Knowles • 3 min read • Fri, 19th Sep 2025