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Marketing Stories - Page 37

UK Stories

Marketing stories

Unlocking Black Friday and Cyber Monday success: Your essential guide
Customer Experience

Unlocking Black Friday and Cyber Monday success: Your essential guide

Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.

By Jess New • 3 min read • Thu, 11th Sep 2025
UK CMOs overwhelmed by tech burden as marketing roles evolve
Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Topol.io spins out from Ecomail to offer standalone email editor
Software-as-a-Service

Topol.io spins out from Ecomail to offer standalone email editor

Topol.io has split from Ecomail to become standalone, focusing on its embeddable email editor used by over 12,000 customers and 200 SaaS platforms.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Black Friday 2024 sees 3.1% growth as bounce rates increase
Customer Experience

Black Friday 2024 sees 3.1% growth as bounce rates increase

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

By Sean Mitchell • 4 min read • Thu, 4th Sep 2025

Global Stories

Marketing stories

Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Google Ads rolls out AI Max & new generative tools globally
Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025
Contentstack launches Agent OS for adaptive brand experiences
Digital Transformation

Contentstack launches Agent OS for adaptive brand experiences

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025
Optimizely unveils platform to streamline AI agent workflows
Data Analytics

Optimizely unveils platform to streamline AI agent workflows

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

By Jed Nykolle Harme • 3 min read • Thu, 11th Sep 2025
CMO roles in Fortune 500 decline as B2B firms lead the shift
Partner Programmes

CMO roles in Fortune 500 decline as B2B firms lead the shift

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

By Shannon Williams • 3 min read • Thu, 11th Sep 2025
Quadient appoints Nina Tatsiy as CIO for global digital growth
Digital Transformation

Quadient appoints Nina Tatsiy as CIO for global digital growth

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

By Jed Nykolle Harme • 3 min read • Sat, 6th Sep 2025
Majority of executives see ROI as AI agents drive business growth
Digital Transformation

Majority of executives see ROI as AI agents drive business growth

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

By Jed Nykolle Harme • 4 min read • Fri, 5th Sep 2025

Stories from Other Regions

Marketing stories

Sphere launches GEO platform to manage AI-driven online profiles
Marketing Technologies

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025
Australian marketers expect content demand to surge fivefold by 2027
Customer Experience

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025
Generative AI drives 3,500% surge in US travel planning online
Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025