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Marketing Stories - Page 38

UK Stories

Marketing stories

Taboola appoints Chris Blight as UK Advertising Sales Director
Marketing Technologies

Taboola appoints Chris Blight as UK Advertising Sales Director

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

By Jed Nykolle Harme • 3 min read • Mon, 1st Sep 2025

Global Stories

Marketing stories

Dext appoints Joanne Modugno as General Manager for North America
Payment Technologies

Dext appoints Joanne Modugno as General Manager for North America

Dext names Joanne Modugno as General Manager for North America to boost growth and expand bookkeeping automation from its Toronto office.

By Jed Nykolle Harme • 3 min read • Wed, 3rd Sep 2025
Enero posts steady FY25 EBITDA growth as agency teams win awards
Partner Programmes

Enero posts steady FY25 EBITDA growth as agency teams win awards

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Innovid unveils AI updates to automate & enhance ad campaigns
Artificial Intelligence

Innovid unveils AI updates to automate & enhance ad campaigns

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.

By Jed Nykolle Harme • 3 min read • Wed, 27th Aug 2025
Fergus appoints Hugh Walker as Head of Customer Experience
Customer Experience

Fergus appoints Hugh Walker as Head of Customer Experience

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

By Melvin Hipolito • 4 min read • Tue, 26th Aug 2025
SuperWorld & ASI Alliance partner to build virtual real estate
Gaming

SuperWorld & ASI Alliance partner to build virtual real estate

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

By Kaleah Salmon • 4 min read • Mon, 25th Aug 2025
Generative AI fuels 4,700% rise in retail web traffic, Adobe finds
Customer Experience

Generative AI fuels 4,700% rise in retail web traffic, Adobe finds

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

By Sean Mitchell • 4 min read • Fri, 22nd Aug 2025

Stories from Other Regions

Marketing stories

Zoom Media & VIOOH partner to offer GymTV ads programmatically
Marketing

Zoom Media & VIOOH partner to offer GymTV ads programmatically

Zoom Media and VIOOH have partnered to offer programmatic ads on GymTV's network in North American gyms, reaching over 100 million workouts monthly.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Xtend unveils native eCommerce tool for brands in SEA
Fintech

Xtend unveils native eCommerce tool for brands in SEA

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
LG Ad Solutions appoints new Sales Directors for Australia
Marketing Technologies

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025
Superloop named Australia's fastest fixed network by Ookla in 2025
Unified Communications

Superloop named Australia's fastest fixed network by Ookla in 2025

Superloop has been named Australia's fastest fixed network by Ookla for H1 2025, topping consumer speed tests with superior download, upload and latency performance.

By Jed Nykolle Harme • 3 min read • Wed, 27th Aug 2025
Mastercard's Transit Tales turns Sydney commutes into stories
Artificial Intelligence

Mastercard's Transit Tales turns Sydney commutes into stories

Mastercard's Transit Tales offers Sydney commuters personalised AI-generated audio stories during train rides, blending classic literature with modern genres.

By Kaleah Salmon • 3 min read • Tue, 26th Aug 2025
Generative AI prompts rapid shift in online shopping habits
Data Analytics

Generative AI prompts rapid shift in online shopping habits

Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.

By Melania Watson • 4 min read • Mon, 25th Aug 2025
New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
Indosat launches AI semantic search with Google Cloud support
Digital Transformation

Indosat launches AI semantic search with Google Cloud support

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.

By Jed Nykolle Harme • 4 min read • Sat, 23rd Aug 2025
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Marketing Technologies

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

By Sandra Scott • 3 min read • Fri, 22nd Aug 2025