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Marketing Stories - Page 35

UK Stories

Marketing stories

Sales & marketing jobs top UK demand, but roles in decline
Marketing

Sales & marketing jobs top UK demand, but roles in decline

Sales and marketing roles lead UK job demand with 78,214 adverts in May 2025, despite a 7.5% drop in relative demand since 2022, ONS data shows.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
UK marketers secretly use AI as integration & compliance lag
Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
Sagacity's postcode data now digital with Eyeota for UK brands
Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025
AI set to widen gender skills gap in UK's GBP £1 trillion tech
Agricultural Technology

AI set to widen gender skills gap in UK's GBP £1 trillion tech

AI adoption is forecast to widen the gender skills gap in the UK's GBP £1 trillion tech sector, raising concerns over equality in emerging industries.

By Shannon Williams • 4 min read • Thu, 2nd Oct 2025

Global Stories

Marketing stories

Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025
Brands urged to adopt multi-platform media strategies for ROI
Gaming

Brands urged to adopt multi-platform media strategies for ROI

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

By Shannon Williams • 3 min read • Thu, 9th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
BatShade: Vietnamese threat actor expands its digital operations
Malware

BatShade: Vietnamese threat actor expands its digital operations

Vietnamese threat actor BatShade targets job seekers with malware disguised as recruitment documents, using new tactics for stealth and persistent infection.

By Aditya K Sood • 2 min read • Wed, 8th Oct 2025
Optimizely One delivers 446% ROI & USD $7.1M in benefits
Data Analytics

Optimizely One delivers 446% ROI & USD $7.1M in benefits

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

By Jed Nykolle Harme • 4 min read • Wed, 8th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
Series appoints humanoid robot Uri as Chief Marketing Officer
Robotics

Series appoints humanoid robot Uri as Chief Marketing Officer

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

By Jed Nykolle Harme • 3 min read • Fri, 3rd Oct 2025
Forrester predicts agency mergers, job cuts & creator growth
Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025

Stories from Other Regions

Marketing stories

Customer data foundations critical for brands transformation in AI era
Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025
Adobe predicts US holiday online spend to hit USD $253.4 billion
Gaming

Adobe predicts US holiday online spend to hit USD $253.4 billion

Adobe forecasts US online holiday spending to reach a record USD $253.4 billion in 2025, up 5.3%, with mobile shopping and AI playing key roles.

By Melania Watson • 5 min read • Tue, 7th Oct 2025
Yahoo DSP & Spotify unlock programmatic audio for Aussies
Marketing Technologies

Yahoo DSP & Spotify unlock programmatic audio for Aussies

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025