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Marketing Stories - Page 34

UK Stories

Marketing stories

Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
TrunkBBI appoints Matt Holmes as Performance & Innovation lead
Cartech

TrunkBBI appoints Matt Holmes as Performance & Innovation lead

TrunkBBI appoints Matt Holmes as Performance and Innovation Strategy Director to enhance AI-driven client services and agency growth.

By Jed Nykolle Harme • 3 min read • Wed, 15th Oct 2025

Global Stories

Marketing stories

Glass Atlas launches in UK & Ireland after four-way agency merger
Digital Transformation

Glass Atlas launches in UK & Ireland after four-way agency merger

Glass Atlas has launched in the UK and Ireland, merging four agencies into one 180-strong team to offer integrated digital marketing and commerce services.

By Catherine Knowles • 3 min read • Fri, 17th Oct 2025
AI apps & short-form dramas drive new mobile growth trends
Gaming

AI apps & short-form dramas drive new mobile growth trends

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

By Shannon Williams • 4 min read • Fri, 17th Oct 2025
Coveo enhances AI for Agentforce with context passthrough tools
Customer Experience

Coveo enhances AI for Agentforce with context passthrough tools

Coveo has enhanced AI support on Agentforce with custom context passthrough tools, boosting response accuracy and accelerating issue resolution for enterprises.

By Jed Nykolle Harme • 3 min read • Thu, 16th Oct 2025
Cloudinary surpasses three million users & launches creators hub
Unified Communications

Cloudinary surpasses three million users & launches creators hub

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 16th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Australian retail media first links in-store sales to digital ads
Data Analytics

Australian retail media first links in-store sales to digital ads

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

By Sean Mitchell • 3 min read • Wed, 15th Oct 2025
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Marketing Technologies

Epiminds raises USD $6.6m to launch multi-agent AI for agencies

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

By Jed Nykolle Harme • 5 min read • Wed, 15th Oct 2025

Stories from Other Regions

Marketing stories

AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Australian SMBs miss growth by skipping branded merchandise
Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025
Digital catalogues drive Australian shoppers' store choices
Marketing

Digital catalogues drive Australian shoppers' store choices

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

By Melvin Hipolito • 4 min read • Mon, 20th Oct 2025
Australian SMBs embrace AI for advertising despite key challenges
Marketing Technologies

Australian SMBs embrace AI for advertising despite key challenges

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

By Melvin Hipolito • 3 min read • Thu, 16th Oct 2025
Graphic design tops New Zealand freelance roles amid AI growth
Artificial Intelligence

Graphic design tops New Zealand freelance roles amid AI growth

Graphic design leads New Zealand's freelance jobs despite AI growth, as demand for creatives and tech specialists surges in 2024, says global report.

By Shannon Williams • 4 min read • Wed, 15th Oct 2025
PvX issues $18M in UA financing into leading Brazilian gaming platform
Gaming

PvX issues $18M in UA financing into leading Brazilian gaming platform

PvX backs Brazil's Rei do Pitaco with USD $18M in user acquisition financing, fuelling growth in LATAM's booming regulated sports betting market.

By Ridzki Syahputera • 3 min read • Tue, 14th Oct 2025
Swyftx becomes first crypto sponsor of Super Rugby Pacific teams
Crypto

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

By Melania Watson • 3 min read • Mon, 13th Oct 2025
Gallagher Security blends innovation & solidarity at GSX 2025
Customer Experience

Gallagher Security blends innovation & solidarity at GSX 2025

Gallagher Security showcased innovation and solidarity at GSX 2025, promoting QuickSwitch upgrades and supporting the Breast Cancer Research Foundation.

By Melania Watson • 3 min read • Mon, 13th Oct 2025