Sports Technology (SportsTech) stories - Page 4

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

China has become the largest global market for wrist-worn devices, leading shipments at 45.8 million units, driven by a 20.1% year-on-year growth.

Pixellot has announced a leadership change, with Alon Werber stepping down as CEO after nearly a decade, succeeding by Doron Gerstel.

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.

FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.

Bristol Sport enhances its financial operations by utilising Xledger UK's automated cloud solution, aiming to streamline processes and support ambitious growth.

SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.

TeamViewer's SheSportTech initiative, supported by Manchester United and Mercedes-AMG PETRONAS Formula One Team, aims to inspire and support women in sports technology careers through training grants, mentorship, and exclusive experiences.

Tape Ark collaborates with Google Cloud to digitise a massive tape-based sports broadcast archive, providing fans access to historical footage and creating new income streams for broadcasters.

TeamViewer is pushing for greater gender equality in sports tech through its new initiative, SheSportTech, aimed at inspiring more women to explore career opportunities.

Wasabi Technologies launches Wasabi AiR, an AI-powered media storage platform offering automatic tagging and transcription with pay-only-for-storage pricing.

TeamViewer collaborates with Manchester United and Mercedes AMG F1 Team for SheSportTech initiative to boost women's participation in the UK sports tech sector.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

The company reveals how sports clubs are creating innovative and impactful digital experiences with experiential marketing that drive results.