Sports Technology (SportsTech) stories - Page 3

Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.

World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1's strict cost cap.

Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.

Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.

Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.

Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.