Sports Technology (SportsTech) stories
Small Cell Forum guide maps stadium connectivity models
This month
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uc
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network infrastructure
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cx
Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.
Hapana rebuilds fitness platform after USD $7.25 million
Last month
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saas
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data analytics
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digital transformation
Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.
Manchester City names N-able as official cyber partner
Last month
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data protection
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dr
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ransomware
Manchester City appoints N-able as official cyber partner to safeguard its expanding digital operations and global fan data footprint.
Emerge Digital secures B Corp status amid AI rollout
Last month
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risk & compliance
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genai
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ai
Gloucestershire-based Emerge Digital gains B Corp status as it expands into AI with ApexAI and extends its Gloucester Rugby tech deal.
How Formula 1 turns data & cyber security into speed
Last month
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firewalls
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data protection
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data analytics
At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.
Rise of AI Agents introduces new infosec risk: Okta
Last month
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data protection
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digital transformation
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mfa
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Coach Logic unveils SAM AI tool to analyse coaches
Last month
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e-learning
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digital entertainment
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rpa
Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.
Octave tech to drive Racing Bulls' asset operations
Last month
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manufacturing
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digital transformation
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iot
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
RUCKUS rolls out Wi‑Fi 7 network at LAFC's BMO Stadium
Last month
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network infrastructure
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data analytics
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martech
RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.
Alibaba Cloud powers AI-first tech shift at Olympics
Sat, 28th Feb 2026
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digital transformation
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digital entertainment
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llms
Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.
Oracle extends AI-driven title deal with Red Bull Racing
Fri, 27th Feb 2026
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull extends AI partnership ahead of 2026
Fri, 27th Feb 2026
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data analytics
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hpc
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ai
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends Dell tech deal to power F1 data push
Wed, 18th Feb 2026
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Runna revamps beginner plans with flexible guidance
Sat, 14th Feb 2026
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healthtech
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onboarding
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sportstech
Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.
Atos completes first three-year UEFA IT support cycle
Thu, 12th Feb 2026
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network infrastructure
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physical security
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cybersecurity
Atos wraps up its first three-year spell as UEFA men's IT partner, capping the cycle with incident-free support for Futsal EURO 2026.
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Thu, 12th Feb 2026
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semiconductors
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data analytics
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digital transformation
LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
TCL unveils Milan showcase for Milano Cortina 2026
Wed, 11th Feb 2026
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digital signage
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smart home
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digital entertainment
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Emerge Digital extends Gloucester Rugby tech tie-up
Wed, 11th Feb 2026
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network infrastructure
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digital transformation
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ai
Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.
Acronis extends Manchester City data protection deal
Fri, 6th Feb 2026
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virtualisation
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data protection
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dr
Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club's expanding digital and data operations.
Okta to secure PGA of America identity & AI rollout
Fri, 6th Feb 2026
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.