Sports Technology (SportsTech) stories - Page 2

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.