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Marketing Stories - Page 32

UK Stories

Marketing stories

UK marketers struggle with brand differentiation as AI rises
Customer Experience

UK marketers struggle with brand differentiation as AI rises

Nearly a third of UK marketers find it tough to differentiate their brands amid rising competition and AI-generated content as 2026 approaches.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025
UK businesses urged to blend agility & discipline for 2026 growth
Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025
UK consumers prioritise trust & speed in digital purchases
Marketing Technologies

UK consumers prioritise trust & speed in digital purchases

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

By Shannon Williams • 3 min read • Thu, 30th Oct 2025
Tall launches AI Virtual Studio to revolutionise brand visuals
Data Analytics

Tall launches AI Virtual Studio to revolutionise brand visuals

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025

Global Stories

Marketing stories

Taurus rolls out digital PR service blending AI & SEO tools
Digital Transformation

Taurus rolls out digital PR service blending AI & SEO tools

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
New Relic named leader in Gartner's 2025 Magic Quadrant for DEM
Digital Transformation

New Relic named leader in Gartner's 2025 Magic Quadrant for DEM

New Relic has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in this top position.

By Melania Watson • 3 min read • Tue, 11th Nov 2025
Australian AI startup Heatseeker wins top L'Oréal beauty tech prize
Marketing Technologies

Australian AI startup Heatseeker wins top L'Oréal beauty tech prize

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

By Melvin Hipolito • 4 min read • Mon, 10th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Canva unveils AI-driven Creative OS & offers free Affinity suite
Artificial Intelligence

Canva unveils AI-driven Creative OS & offers free Affinity suite

Canva launched its AI-powered Creative Operating System, uniting design, collaboration and marketing tools, while offering its professional Affinity suite free to all users.

By Sean Mitchell • 4 min read • Fri, 31st Oct 2025
Paytronix unveils AI tool to boost hospitality marketing campaigns
Customer Experience

Paytronix unveils AI tool to boost hospitality marketing campaigns

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025

Stories from Other Regions

Marketing stories

Sometimes an idea doesn't go anywhere. But this one did
Partner Programmes

Sometimes an idea doesn't go anywhere. But this one did

Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.

By Sara Orsborn • 11 min read • Tue, 11th Nov 2025
Coralogix appoints Chetan Chaudhary as Chief Revenue Officer
Partner Programmes

Coralogix appoints Chetan Chaudhary as Chief Revenue Officer

Coralogix appoints Chetan Chaudhary as Chief Revenue Officer to lead global sales and AI-driven growth after strong USD $100 million revenue year.

By Melvin Hipolito • 3 min read • Sat, 8th Nov 2025
Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
Gallagher Security opens Gold Coast office for regional growth
Marketing

Gallagher Security opens Gold Coast office for regional growth

Gallagher Security opens a new office in Southport, Gold Coast, expanding its presence and training facilities across Australia and the wider APAC and IMEA regions.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025