ROI stories - Page 2

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

OpenSearch set out its first enterprise support framework as new long-term releases promise 18-month cover, faster CVE fixes and certified vendors.

Unit4's Scanmarket wins top spot in Info-Tech's Strategic Sourcing Data Quadrant for a second year as new customers boost source-to-contract momentum.

Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.

Kvantify names Dr David Siebert as global head of business development as it steps up commercial push for hybrid quantum-classical software.

WatchGuard and HaloPSA deepen ties to let managed service providers handle security alerts, licensing and billing from one workflow.

Sparq opens The Shop to trial artificial intelligence in live-like settings, helping clients weigh risks and returns before investing.

GreyOrange's new GreyMatter Foundry simulator lets warehouse operators test automation, labour and layout scenarios before spending capital.

Customer Science appoints James Johnstone to its new Chief Operating Officer role as it accelerates UK and US expansion after rapid Australian growth.

Workers increasingly sidestep approved AI systems, while WalkMe's latest report finds executives remain far more upbeat than staff over workplace technology.

Governance and compliance are stalling MSP AI rollouts, with AvePoint and Omdia finding operational strain is widening the gap between investment and delivery.

Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Radix has set out a Houston industrial AI event for 2026, aiming to help energy and manufacturing leaders turn pilots into operational gains.

Keyloop folds Motortech.ai's AIME into Fusion as dealer web conversions surge and sales rise 101% in early use.