ROI stories

AI use lifts revenue for strategic response leaders as mature firms turn bids, questionnaires and due diligence into faster sales and stronger returns.

Gartner says CFOs that back AI strategically could lift margins 10 points by 2029, as finance budgets rise and cloud ERP gains traction.

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

SAS unveils Quantum Lab for Viya users as a survey finds firms are increasingly worried about practical uses, skills and returns.

UiPath and Deloitte add AI-driven software testing to Ascend, aiming for broader coverage, faster releases and less manual maintenance.

EY recruits senior AI engineers in the UK and Ireland to embed governance and compliance as clients push projects from pilots into live use.

Retail tech buyers turn to evidence over AI hype as ASPR survey finds proof of ROI and case studies now outweigh product claims.

UiPath deepens Databricks and Deloitte ties to push governed AI workflows and automated testing across enterprise data operations.

UK advertisers face rising launch delays as tighter rules, expired rights and AI workflows turn campaign compliance into an operational risk.

AI tools may help construction firms keep staff as a survey finds more than half of professionals would stay put if employers boosted investment.

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

Hospitality software chief says hotel operators are losing hundreds of hours a year as fragmented systems slow check-ins and blur data.

EDB touts Postgres AI gains, saying a data-layer overhaul can cut token use, speed vector indexing and trim emissions for enterprise AI workloads.

Tredence and Google Cloud unveil agentic AI accelerators to help enterprises shift from pilots to production across data, supply chains and customer service.

UK project-based firms are turning AI from pilot schemes into day-to-day tools, with nearly half reporting productivity or cost gains, Deltek says.

Former EY and Accenture executive Frank O'Dea leads London-based Klarus, which uses senior specialists and outcome-based fees to turn AI pilots into measurable returns.

Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.

Google Cloud expands AI security with new agents, Wiz integrations and fraud defences as it targets faster, more automated cyber attacks.

AI skills shortages are limiting business returns, with QA warning that training gaps are leaving many workers using the tools only for basic tasks.