Resellers stories
Broader security platforms are gaining favour as UK and Irish customers seek simpler compliance and AI governance tools.
The wider tie-up will give resellers and managed service providers a broader security portfolio as AI and compliance demands intensify.
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
The overhaul is meant to give partners clearer rules, more transparency and bigger rewards as customers move from AI pilots to scaled deployments.
Start-ups will get a bigger role at the London event as organisers court investors and buyers amid rising AI-driven cyber risk.
The hire bolsters Cato's push to widen partner-led sales across EMEA as businesses increasingly seek outside help with AI security and governance.
Partners across EMEA can now resell bundled SASE services as Westcon-Comstor seeks to cut deployment risk and speed up cloud security sales.
Channel partners in Australia and New Zealand will get clearer sales guidance as Kong taps Unfold to accelerate AI and API deal flow.
The awards underline how channel firms are becoming central to cybersecurity sales in Europe as customers shift to platform-based security.
The cyber security firm's move gives managed security service providers and resellers a clearer route to sell AI-based security operations tools.
The expanded remit underscores StorMagic's push to grow partner-led sales as customers reassess virtualised infrastructure across EMEA.
Partners selling Dell's focus products will get quicker rebates and real-time pricing as the company moves to simplify AI dealmaking.
Rising demand for visibility tools in hybrid cloud and AI environments sets the stage for the new regional sales push across EMEA.
Tighter EU compliance rules are driving demand for access controls as the security supplier expands its regional sales push across Western Europe.
The hire bolsters Geordie's push to help enterprises govern AI agents, as it expands after a USD $30 million funding round.
Irish integrators and resellers gain access to ViewSonic's displays and LED video walls through AVTS's network from today.
Australian MSPs and resellers gain access to Coro's cybersecurity platform as the deal broadens channel options and simplifies security management.
The hires are designed to bolster sales execution and technical support as demand rises for digital access systems across India.
The move gives APAC customers a named engineer and faster post-sales help as support demand rises across multi-vendor cloud and security setups.
The tie-up gives Indian enterprises and public sector buyers broader access to AI-based threat detection as cyber risks rise across hybrid networks.
