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Marketing Stories - Page 29

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Marketing stories

Manchester summit explores AI, data & creativity in marketing
DevOps

Manchester summit explores AI, data & creativity in marketing

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Marketing

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

By Chad Kinlay • 5 min read • Fri, 21st Nov 2025
The hidden algorithms changing retail
Customer Experience

The hidden algorithms changing retail

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

By Charlie Terry • 3 min read • Thu, 20th Nov 2025

Global Stories

Marketing stories

Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Denodo boosts AI-driven marketing with unified data platform
Customer Relationship Management

Denodo boosts AI-driven marketing with unified data platform

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

By Melvin Hipolito • 3 min read • Fri, 21st Nov 2025
Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Why community-led growth will help brands In APAC win this holiday season
Partner Programmes

Why community-led growth will help brands In APAC win this holiday season

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

By Ajit Pawar • 4 min read • Fri, 21st Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
Retail brands to send 3.9 billion messages in 2025 season
Customer Experience

Retail brands to send 3.9 billion messages in 2025 season

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

By Melania Watson • 3 min read • Fri, 21st Nov 2025

Stories from Other Regions

Marketing stories

The digital grinch: half of Aussies say online ads are ruining their Christmas magic
Customer Experience

The digital grinch: half of Aussies say online ads are ruining their Christmas magic

Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.

By Tarlyn McStay • 3 min read • Fri, 21st Nov 2025
Why Physical Branding Must Match Your Digital Ambition
Customer Experience

Why Physical Branding Must Match Your Digital Ambition

As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.

By Linda McDonald • 4 min read • Fri, 21st Nov 2025
LG rolls out major Black Friday discounts across Australia
Marketing

LG rolls out major Black Friday discounts across Australia

LG Electronics Australia offers major Black Friday discounts on home entertainment, appliances and IT products until early December or while stocks last.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025
Meta ad testing mistakes costing eCommerce brands profit, expert warns
Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
MetadataONE platform launched with F1 Academy sponsorship reveal
Customer Relationship Management

MetadataONE platform launched with F1 Academy sponsorship reveal

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025