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Marketing Stories - Page 30

UK Stories

Marketing stories

AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Loyalty schemes drive data collection as cookies fade in the UK
Customer Experience

Loyalty schemes drive data collection as cookies fade in the UK

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025
Transformative tech: How marketing agencies can use AI to convert data into revenue
Customer Relationship Management

Transformative tech: How marketing agencies can use AI to convert data into revenue

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

By Satish Thiagarajan • 4 min read • Wed, 19th Nov 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025

Global Stories

Marketing stories

Commerce media maturity benchmark highlights sectoral disparities
Marketing Technologies

Commerce media maturity benchmark highlights sectoral disparities

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

By Catherine Knowles • 3 min read • Thu, 20th Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
AI-driven search reshapes digital brand visibility & discovery
Digital Transformation

AI-driven search reshapes digital brand visibility & discovery

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025
GapMaps launches LAM service to boost local business marketing
Marketing Technologies

GapMaps launches LAM service to boost local business marketing

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
monday.com tops Gartner report for vision & execution in 2025
Customer Relationship Management

monday.com tops Gartner report for vision & execution in 2025

monday.com leads the 2025 Gartner Magic Quadrant for Collaborative Work Management, topping both vision and execution for the first time.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025
NiCE appoints Arun Chandra as COO to lead AI-first operations
Unified Communications

NiCE appoints Arun Chandra as COO to lead AI-first operations

NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.

By Melvin Hipolito • 3 min read • Wed, 19th Nov 2025
The Brief unveils AI toolkit to boost agency content output
Marketing Technologies

The Brief unveils AI toolkit to boost agency content output

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

By Sean Mitchell • 3 min read • Wed, 19th Nov 2025
Vevo launches AI-powered ad tools to boost brand targeting
Artificial Intelligence

Vevo launches AI-powered ad tools to boost brand targeting

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
From the Ground Up: Building a Stronger Digital Malaysia
Digital Transformation

From the Ground Up: Building a Stronger Digital Malaysia

Malaysia aims to build an inclusive digital economy by equipping small businesses with affordable communication tools, boosting growth and trust nationwide.

By Jeffri Shahul Hamid • 4 min read • Tue, 18th Nov 2025
Progress Software unveils Sitefinity AI tool for tailored web content
Digital Transformation

Progress Software unveils Sitefinity AI tool for tailored web content

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025

Stories from Other Regions

Marketing stories

For CFOs to achieve ROI with AI: Focus on production, not pilots
Customer Relationship Management

For CFOs to achieve ROI with AI: Focus on production, not pilots

CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.

By Konstantin Dzhengozov • 5 min read • Wed, 19th Nov 2025
Vistar Media strengthens Southeast Asia team with key hires
Marketing Technologies

Vistar Media strengthens Southeast Asia team with key hires

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025