Customer data stories - Page 2

Marks and Spencer’s recent ransomware attack exposed customer data, raising concerns over cyber security and highlighting the need for robust protection and swift response.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.

Arohan Financial Services wins CRIF Data Excellence Award 2025 for leveraging data analytics to enhance microfinance and financial inclusion in India.

Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.

DataStax showcased how generative AI is transforming financial services at Google Cloud Next, with ANZ Bank and Bud Financial leading the way.

UK sales leaders are grappling with tech inefficiencies, as 41% report spending up to half their time managing CRM systems, despite 67% being satisfied with them.

Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

Eagle Eye's latest eBook reveals how loyalty programmes will reshape retail in Asia-Pacific, with retailers adapting to meet consumer demand for personalised value.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Recent vulnerabilities in VMware software highlight an urgent need for businesses to enhance disaster recovery strategies, as threats to security intensify.

New research reveals that UK businesses face significant hurdles to AI adoption, including lack of expertise, high costs, and uncertainties around investment returns.

Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.

A recent report reveals a staggering 39% rise in data breaches within the UK's legal sector, compromising the personal details of nearly 8 million people.

Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.