TechDay UK - The United Kingdom's technology news network

Sports Technology (SportsTech) stories

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Liveheats secures AUD $1.3m to boost global sports platform
Last week
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data analytics
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sports
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support
Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.
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Acronis partners with Adelaide Crows to boost cyber security
Last month
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data protection
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dr
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digital transformation
Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club’s data security in a digital era.
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Infobip, Haas F1 partner to boost fan engagement with AI tech
Last month
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
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FC Bayern partners with Celonis to boost operations with AI
Last month
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hcm
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ai
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recruitment
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
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How the Orlando Magic are reinventing fandom with data and AI
Last month
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
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Superloop to boost Australia Cup with live AI-powered streams
Last month
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uc
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digital transformation
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youtube
Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.
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GAA revamps digital platform with Deltatre's FORGE system
Last month
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digital transformation
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nfl
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modernisation
The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.
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WithU partners with Sir Mo Farah to launch global running app
Last month
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payment technologies
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samsung
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visa
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.
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Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
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Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
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AI safety camera aims to improve protection at rally events
Tue, 29th Apr 2025
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ai
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sportstech
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cameras
The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.
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Amitabh Bachchan & Ganguly debut as AI holograms in India
Thu, 17th Apr 2025
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
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NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
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Ultrahuman unveils flagship ring in Australian market at AUD $599.95
Mon, 14th Apr 2025
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wearables
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personal computing devices
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fitness
Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.
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LG partners with Red Sox for major Fenway Park display upgrade
Tue, 8th Apr 2025
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digital signage
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martech
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digital entertainment
LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.
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TCS partners with Paris Marathon to revolutionise race tech
Wed, 2nd Apr 2025
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data analytics
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digital transformation
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ai
Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.
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Hexaware teams up with San Francisco Unicorns in cricket
Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
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TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
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collaboration
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sports
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r&d
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
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Max Polaczuk leads AI innovation at Black Pearl Group
Wed, 12th Mar 2025
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ai
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ml
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esports
Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.
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Acronis partners with Brad Jones Racing for cybersecurity boost
Thu, 27th Feb 2025
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data protection
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advanced persistent threat protection
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partner programmes
Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.