Sports Technology (SportsTech) stories
Oracle Red Bull Racing adopts cloud suite to boost F1 operations
3 days ago
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digital transformation
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cx
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martech
Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1’s strict cost cap.
Meta & Oakley launch AI sports glasses from USD $399
5 days ago
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wearables
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personal computing devices
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agentic ai
Meta and Oakley launch AI-powered sports glasses starting at USD $399, featuring a 3K camera, AI assistant, and water resistance for athletes worldwide.
San Jose Sharks turn to AI partners to revolutionise hockey tactics
6 days ago
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ai
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capgemini
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ml
The San Jose Sharks partner with Cambridge Consultants and Sportsology to integrate AI in hockey coaching, aiming to revolutionise tactics with data-driven insights.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Last week
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Rugby Australia launches digital ticketing for Lions Tour 2025
This month
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sportstech
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rugby australia
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rugby union
Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.
Apple unveils watchOS 26 with new design & smart features
This month
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wearables
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api
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personal computing devices
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Liveheats secures AUD $1.3m to boost global sports platform
Last month
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data analytics
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sports
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support
Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.
Acronis partners with Adelaide Crows to boost cyber security
Last month
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data protection
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dr
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digital transformation
Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club’s data security in a digital era.
Infobip, Haas F1 partner to boost fan engagement with AI tech
Last month
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cx
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martech
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ai
Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.
FC Bayern partners with Celonis to boost operations with AI
Last month
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hcm
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ai
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recruitment
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
How the Orlando Magic are reinventing fandom with data and AI
Last month
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Superloop to boost Australia Cup with live AI-powered streams
Last month
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uc
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digital transformation
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youtube
Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.
GAA revamps digital platform with Deltatre's FORGE system
Last month
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digital transformation
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nfl
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modernisation
The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.
WithU partners with Sir Mo Farah to launch global running app
Last month
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payment technologies
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samsung
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visa
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
AI safety camera aims to improve protection at rally events
Tue, 29th Apr 2025
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ai
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sportstech
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cameras
The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.
Amitabh Bachchan & Ganguly debut as AI holograms in India
Thu, 17th Apr 2025
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
Ultrahuman unveils flagship ring in Australian market at AUD $599.95
Mon, 14th Apr 2025
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wearables
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personal computing devices
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fitness
Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.