Search Engine Optimisation (SEO) stories - Page 5
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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digital marketing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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advertising
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online shopping
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Is your business ready for mobile first indexing?
Thu, 18th Jan 2018
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martech
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google
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digital marketing
Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.
CASE STUDY: Drive web traffic and engagement with a digital audit
Tue, 2nd Jan 2018
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martech
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google
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nextgen distribution
Many resellers are still struggling with their digital presence with one of the most common frustrations being a poor SEO ranking.
NZ partners missing customer opportunities because of outdated marketing
Fri, 8th Dec 2017
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martech
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partner programmes
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digital marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
5 ways your eCommerce site can drive value this holiday season
Thu, 30th Nov 2017
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cx
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martech
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commerce systems
Boost your eCommerce revenue this holiday season: Discover five expert tips to make your site festive, engaging, and primed for increased sales.
Distributor offering digital marketing as part of unique value proposition
Thu, 2nd Nov 2017
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martech
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digital marketing
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sap
Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.
Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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digital marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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digital marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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digital marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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digital marketing
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awards
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Interview: HID Global talks trusted identities, privacy & why we need to be ready for smart buildings
Wed, 16th Aug 2017
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pam
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martech
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iam
HID Global is a major player in the identity management space and more committed to trusted identities than ever before.
IT jobs are emerging that never existed before but can employers keep up?
Wed, 16th Aug 2017
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digital transformation
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martech
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iot
New Zealand's first Digital Remuneration Report reveals high demand for digital skills in the country's job market.
Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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marketing strategy
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
Three key steps to making the most out of web investments
Thu, 27th Apr 2017
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martech
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cloud services
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websites
Businesses need to be treating their corporate websites as ongoing investments, rather than ‘build and forget’ projects.
Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
Have you forgotten about directory listings for local search?
Tue, 28th Feb 2017
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martech
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google
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smb
Yet again, Google has changed its search page layout - the right sidebar went last week…. Now does that matter for your business or not?.
Unitec and Kiwi company create specialised SEO course
Wed, 25th Jan 2017
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martech
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unitec
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pure seo
Unitec and Pure SEO have launched New Zealand's first semester-long tertiary SEO course, providing vital skills for digital marketers starting next month.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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digital marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.