Search Engine Optimisation (SEO) stories - Page 3
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Data overwhelm? Focus on your customer
Tue, 27th Sep 2022
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crm
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digital transformation
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cx
Google's customer experience score, known as Core Web Vitals, can boost your business. Here's what it measures and how to improve it.
Forget SEO; think trust and influence says digital marketing guru
Tue, 23rd Aug 2022
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martech
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digital marketing
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auditing
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
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martech
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google
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advertising
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Catchpoint releases open source, web testing suite
Fri, 3rd Jun 2022
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devops
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martech
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apm
It allows web developers, SEO managers and performance teams to run instant tests from various locations and receive a detailed performance audit.
Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
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martech
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digital marketing
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seo
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Sharp increase in phishing as cybercriminals leverage SEO to lure victims
Tue, 10th May 2022
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malware
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phishing
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martech
Cybercriminals are using social engineering techniques and Trojan families to target victims more effectively, reveals Netskope's latest report.
Fastly named Customers’ Choice for WAAP four years in a row
Thu, 24th Mar 2022
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martech
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seo
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web applications
Fastly has announced it was named a March 2022 Gartner Peer Insights Customer's Choice for Web Application and API Protection for the fourth consecutive year.
SMEs investing in digitisation, despite cost challenges
Wed, 23rd Mar 2022
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digital transformation
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fintech
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martech
Since gaining incredible momentum over the past couple of years, digital transformation of business operations by local SMEs hasn't slowed down.
Bot malware uncovered using gaming applications on Microsoft store
Wed, 2nd Mar 2022
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malware
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gaming
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martech
Check Point Research has revealed a new malware Electron-bot that is actively being distributed through Microsoft’s official store.
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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digital marketing
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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google
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digital marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
6 significant changes to online fraud we saw in 2021
Tue, 4th Jan 2022
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saas
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malware
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ransomware
SEON Fraud Prevention co-founders discuss the top trends that changed fraud in 2021, including the rise of Ransomware as a Service and easier online fraud.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
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martech
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ecommerce
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digital marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
GBG and SEON strengthen online fraud prevention for financial institutions
Wed, 8th Sep 2021
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martech
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partner programmes
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risk & compliance
GBG partners with SEON to bolster online fraud prevention for banks and fintechs, offering technology integrated into the GBG Intelligence Center.
Search engine marketing firm Botify eyes APAC expansion after $55m funding round
Wed, 8th Sep 2021
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martech
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search engines
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seo
While the US market accounts for 60% of the company’s revenue, the company says it is established and growing its operations in Asia Pacific.
Twilio Segment adds developer toolkit to customer data platform
Tue, 24th Aug 2021
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crm
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data analytics
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cx
Twilio Segment launches developer toolkit to help users customize their customer data stacks and create unique customer experiences.
New malware families discovered eavesdropping on governments, targeting eCommerce
Tue, 10th Aug 2021
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malware
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martech
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ecommerce
ESET researchers have identified 10 new malware families targeting IIS web servers, with victims including governments and eCommerce companies.
VERSA turns website design on its head with an AI twist
Wed, 14th Apr 2021
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uc
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martech
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ai
The company's website is entirely bot-activated and navigation-less, which means those who visit the website just write or speak what they want to search for.
Marketplaces up more than 80%, retailers called to consider new strategy
Thu, 4th Mar 2021
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martech
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seo
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digital marketplace
Marketplaces experienced impressive growth in Q4 2020, outpacing overall eCommerce growth, according to the 2021 Enterprise Marketplace Index by Mirakl.
Shopify, Salesforce, Basecamp join lineup for NZ remote working conference
Thu, 21st Jan 2021
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data analytics
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martech
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commerce systems
The RemoteTogetherNZ festival in Queenstown is bringing together experts to promote remote and flexible work best practices.