ROI stories
Taboola’s Predictive Audiences boost conversions & ROI for advertisers
Yesterday
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data analytics
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martech
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ai
Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.
Apptio launches tools to clarify AI & hybrid IT investment
Yesterday
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saas
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hybrid cloud
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apm
Apptio unveils AI TCO & Usage and Hybrid IT TCO Impact tools to boost transparency and control over AI and hybrid IT investment costs.
Apptio launches new AI & hybrid IT tools for enterprise ROI
Yesterday
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saas
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private cloud
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hybrid cloud
Apptio launches AI TCO & Usage and Hybrid IT TCO Impact tools to help enterprises boost ROI and manage hybrid cloud and AI investments effectively.
Exclusive: WorkJam’s AI-driven evolution for a smarter frontline
3 days ago
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digital transformation
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supply chain & logistics
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ai
WorkJam's frontline platform is revolutionising workplace engagement in APAC, delivering 407% ROI and transforming how businesses connect with staff.
AI adoption brings strong time & cost savings for UK workers
4 days ago
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digital transformation
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ai
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cybersecurity
AI adoption in UK workplaces saves time and cuts costs, with 72% of users reporting weekly time savings, though security and skills gaps slow use.
Seventy-four percent of asset tracking projects deliver ROI
Last week
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digital transformation
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iot
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cloud services
Research reveals 74% of asset tracking projects deliver expected ROI, with vendor support and system integration key for user satisfaction in various sectors.
InfoSum unveils Amazon Ads integration for smarter data use
Last month
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data privacy
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digital marketing
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privacy
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
Growing AI spend challenges firms as ROI confidence lags
Last month
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ai
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cybersecurity
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it budget
CloudZero reveals AI spending in software firms is rising sharply, with budgets set to increase 36% in 2025 amid challenges in evaluating ROI and hiring talent.
The new customer data imperative: Real-life challenges and recommendations
Last month
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
AI adoption soars as data & personalisation top priorities
Last month
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digital transformation
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cx
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martech
Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.
Pay-i raises $4.9m to measure real-time GenAI returns
Last month
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saas
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devops
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apm
Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.
Marketers predict traditional SEO obsolete by 2026, survey finds
Last month
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Finance pros boost productivity with AI but face ROI doubts
Last month
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digital transformation
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fintech
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data privacy
Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.
Forrester names AI, agentic systems & robotics top for 2025
Last month
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robots
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hybrid cloud
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iot security
Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.
Misalignment over AI adoption hampers UK mid-market growth
Last month
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cx
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martech
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ai
New research reveals a UK mid-market misalignment between IT and Business leaders on AI investment, hindering growth and productivity prospects.
Lack of employee skills threatens value of AI investments
Mon, 28th Apr 2025
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edutech
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digital transformation
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hcm
New research reveals that 92% of IT leaders warn lack of employee digital readiness risks undermining $644bn Generative AI investments worldwide.
Lenovo unveils AI-optimised storage for faster enterprise ROI
Mon, 28th Apr 2025
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virtualisation
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hybrid cloud
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ai
Lenovo unveils 21 AI-optimised data storage solutions, including a liquid-cooled HCI appliance promising 25% energy savings for enterprise AI needs.
Lenovo unveils data storage refresh for enterprise AI
Thu, 24th Apr 2025
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virtualisation
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data protection
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hybrid cloud
Lenovo unveils its largest data storage refresh with 21 new models, boosting AI, virtualisation, and sustainability for enterprise data centres.
Canadian firms achieve 43% ROI in generative AI adoption
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
ANZ firms prioritise AI but face talent & data issues
Wed, 16th Apr 2025
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cx
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martech
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partner programmes
Australian and New Zealand organisations are surpassing global counterparts in generative AI investments, yet face rising staffing costs and data challenges.