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Marketing Stories - Page 43

UK Stories

Marketing stories

UK brands risk loyalty loss as personalisation gap widens
Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025
Kleinanzeigen launches retail media network powered by Kevel
Marketing Technologies

Kleinanzeigen launches retail media network powered by Kevel

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

By Kaleah Salmon • 3 min read • Fri, 20th Jun 2025
UK marketers lead in AI adoption while retaining creative control
Marketing Technologies

UK marketers lead in AI adoption while retaining creative control

UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.

By Shannon Williams • 4 min read • Wed, 18th Jun 2025
Chris Burgess appointed CEO as CTI Digital targets UK expansion
EduTech

Chris Burgess appointed CEO as CTI Digital targets UK expansion

Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.

By Melvin Hipolito • 3 min read • Tue, 17th Jun 2025

Global Stories

Marketing stories

TSD & Perplex Digital win top honours at Umbraco Awards 2025
Digital Transformation

TSD & Perplex Digital win top honours at Umbraco Awards 2025

Herefordshire's TSD and Perplex Digital have won top awards at the Umbraco Awards 2024 for their innovative eCommerce platforms and AI integrations.

By Shannon Williams • 5 min read • Tue, 24th Jun 2025
Monday.com appoints Harris Beber as new Chief Marketing Officer
Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025
Adobe debuts AI tools for large-scale customer experience
Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025
Snowflake, Acxiom launch AI platform for marketing data
Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025
Liftoff unveils AppRefinery for app insights & market trends
Gaming

Liftoff unveils AppRefinery for app insights & market trends

Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.

By Catherine Knowles • 3 min read • Fri, 13th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
Yahoo DSP expands Media Tonic partnership to support Victoria
Marketing Technologies

Yahoo DSP expands Media Tonic partnership to support Victoria

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

By Shannon Williams • 3 min read • Fri, 13th Jun 2025
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Customer Experience

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025

Stories from Other Regions

Marketing stories

MiQ launches Sigma, an AI ad platform built in Bengaluru
Hyperscale

MiQ launches Sigma, an AI ad platform built in Bengaluru

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

By Kaleah Salmon • 4 min read • Tue, 1st Jul 2025
HubSpot on navigating exponential change in the age of AI
DevOps

HubSpot on navigating exponential change in the age of AI

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.

By Melania Watson • 4 min read • Tue, 24th Jun 2025
Chatmeter unveils AI platform for safer, smarter patient feedback
Digital Transformation

Chatmeter unveils AI platform for safer, smarter patient feedback

Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.

By Sean Mitchell • 3 min read • Wed, 18th Jun 2025
Australian marketers boost budgets as commerce media reshapes ads
Customer Experience

Australian marketers boost budgets as commerce media reshapes ads

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

By Melania Watson • 4 min read • Thu, 12th Jun 2025