Digital Marketing stories - Page 27

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

Adobe shines in Forrester’s latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.

MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.

Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.

Maritime NZ’s innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.

Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.

Overstepping boundaries, some businesses fail to comply with New Zealand's anti-spam laws, risking hefty fines and damaged consumer trust.

Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.

The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.

HPE’s Cloud28+ marketplace has become the world's largest cloud ecosystem, featuring over 570 partners and close to 20,000 available services.

Patrons of Macquarie Telecom were treated to amazing views of Sydney Harbour, wining and dining 50 feet above ground at the rocks.

Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.

Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.

Swinburne University and Adobe introduce a new post-graduate course to equip professionals with advanced digital marketing skills using Adobe Experience Cloud.

There’s a new collaboration in Australia and it’s all about helping women catapult their digital skills and futureproof their careers.

Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.