Digital Marketing stories - Page 24
Qualtrics aims to take 'guesswork' out of customer preferences
Wed, 7th Aug 2019
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crm
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cx
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martech
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
Adobe Advertising Ambassador program launches in Australia
Fri, 2nd Aug 2019
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martech
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digital marketing
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adobe
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Shutterstock launches new service for video makers around the world
Wed, 24th Jul 2019
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digital entertainment
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digital marketing
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video
Shutterstock launches Shutterstock Elements, offering over 3,000 cinema-grade video effects to enhance projects for both professionals and amateurs globally.
IBM digital marketing division named Acquia Select Partner
Tue, 23rd Jul 2019
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cx
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martech
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multi-cloud
IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.
HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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data analytics
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martech
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Retail study challenges myth that digital natives only shop online
Thu, 4th Jul 2019
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fintech
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financial systems
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ar, vr & metaverse
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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digital marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Stratacache opens a new Singapore warehouse and logistics centre
Tue, 2nd Jul 2019
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crm
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cx
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martech
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
Report reveals 'keys to success' for Kiwi companies
Fri, 28th Jun 2019
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data analytics
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martech
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planning
A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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personal computing devices
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
NBA and Unbnd announce an immersive content partnership
Wed, 26th Jun 2019
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martech
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ar, vr & metaverse
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digital marketing
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
HPE significantly expands channel investment
Tue, 25th Jun 2019
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it training
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martech
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partner programmes
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
So you want to build a viral app: Tips from an industry guru
Fri, 14th Jun 2019
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smartphones
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apm
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low-code
Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
Wed, 29th May 2019
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digital transformation
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martech
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digital marketing
Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.
Australian online purchasing lags behind global counterparts
Tue, 7th May 2019
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data analytics
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martech
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planning
Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.
Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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data analytics
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martech
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planning
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
How Zoho's marketing platform ties together orchestration and marketing execution
Wed, 10th Apr 2019
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data analytics
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martech
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planning
Zoho's new marketing platform, integrated with Zoho CRM and other apps, streamlines campaign orchestration and execution across various digital channels.
Adobe and Drift launch conversational experience for Marketo Engage
Fri, 29th Mar 2019
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uc
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martech
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agentic ai
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Digital experience managers, get excited for Adobe Summit 2019
Fri, 15th Mar 2019
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crm
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digital transformation
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cx
Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.