The Ultimate Guide to Customer Relationship Management
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
UK Customer Relationship Management News
Regional stories with direct local relevance
From data overload to profit: Making insights actionable
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
Acquirz hires data & AI chief after Marketscan deal
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
UK businesses urged to rethink productivity amid AI shift
AI is forcing UK firms to rethink productivity as leaders warn that gains will depend on fixing workflows, skills and integration gaps.
OMS adds Curvestone AI compliance checks for mortgages
Mortgage networks can now review every case in minutes, as OMS and Curvestone AI roll out automated checks to curb compliance risk.
Influencer marketing shifts from add-on to core strategy
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Braze launches AI tools for marketers & European hosting
Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Gainsight names new leadership team for growth push
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
Expert Columns
From data overload to profit: Making insights actionable
Migration strain exposes partner capacity challenges
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Why more SaaS vendors are embedding data quality into their core platforms
Why CRM accuracy will decide which revenue teams thrive in the AI era
The symbiotic relationship between AI-driven CX and EX
From data chaos to email clarity: How to choose the best CRM email tool
Tech and AI won't kill sales - but it's changing the game beyond recognition
Recent Customer Relationship Management News
MSPs see voice as part of wider IT offer, Gamma says
As larger vendors bundle communications with cloud and security, smaller voice specialists face tougher competition and higher support risk.
Welcome to the Jungle launches all-in-one hiring suite
Recruiters could save hours per vacancy as the new platform bundles screening, sourcing and tracking amid rising application volumes.
WealthAi names Pratim Das as Chief Technology Officer
The London start-up is adding senior AI expertise as wealth managers seek secure tools that fit regulated workflows without replacing core systems.
Migration strain exposes partner capacity challenges
Partners face mounting strain as PSTN migration collides with day-to-day demand, threatening customer service and new business growth.
TeamSystem buys ACD & DIA to expand in France & Türkiye
The acquisitions give the Italian software group a stronger foothold in markets where new tax and billing rules are accelerating digitisation.
Oboloo launches free procurement software for SMEs
Smaller businesses and charities can now track suppliers and contracts in one system, as rising cost pressures make missed renewals more costly.
Stampede launches SNAPguard for hospitality guest Wi-Fi
Hospitality operators could see faster guest logins and better data capture, as the system links public Wi-Fi access with marketing tools.
UK software firms struggle to bill AI products accurately
Revenue leakage may be eroding as much as 7% of annual recurring income as finance systems lag behind AI pricing shifts.
SAP finds UK brands overestimate customer experience
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
Clevertouch unveils lovemartech Academy for martech skills
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Mind taps SnapLogic to modernise charity data stack
Mental health charity Mind brings data integration in-house with SnapLogic, building AI-ready pipelines and cutting risk and delivery times.
Why 'good enough' voice tools quietly cost businesses
'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.
Salesforce backs UK everywoman technology awards drive
Salesforce becomes headline partner for the everywoman in Technology Awards, boosting visibility and role models for women in UK tech and AI.
Stampede tech boosts Starfish Loves Coffee loyalty
London brunch spot Starfish Loves Coffee hits 85-90% retention after Jubilee push using Stampede's automated guest engagement platform.
Umbraco leads UK membership bodies' digital spending
Umbraco dominates as UK membership organisations boost digital spend, with the biggest 100 bodies investing GBP £250 million a year.
UK airlines turn to agentic AI & WhatsApp to cut queues
UK airlines are deploying agentic AI and WhatsApp chatbots to cut airport queues, ease staff strain and manage growing border disruption.
Square launches AI assistant to help UK SMEs use data
Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.
Nexer hires Matt Birtwistle to lead UK manufacturing push
Nexer taps Microsoft veteran Matt Birtwistle to spearhead its UK manufacturing strategy as demand for digital transformation intensifies.
ERP HEADtoHEAD Birmingham event to showcase 13 systems
Lumenia's ERP HEADtoHEAD returns to Birmingham in March with 13 systems, 28 live demos and expert talks on AI, readiness and pitfalls.
WealthAi raises $1m to expand UK AI wealth platform
WealthAi secures $1m pre-seed to scale its modular AI wealth platform for UK advisers, targeting system sprawl and manual workflows.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
WealthAi names Pratim Das as Chief Technology Officer
Nexer hires Matt Birtwistle to lead UK manufacturing push
Cerillion appoints Greg Price as new finance chief
iwGROUP names John Horsman Account Director for iwCONNECT
Accordion strengthens London CFO tech team for PE demand
Creatio appoints Whiting to boost European sales growth
