Customer engagement stories - Page 2
Yahoo appoints Josh Line as new Chief Marketing Officer
This month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Pipeline360 appoints McCarthy as Senior Director in APAC
Last month
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
How banks can support mortgage customers to reduce their carbon emissions
Last month
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cx
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martech
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power / energy
In a bid to combat rising carbon emissions, banks are urged to utilise their data and influence to help mortgage customers implement sustainable home upgrades.
High-street retailers urged to embrace tech for survival
Last month
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cx
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martech
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partner programmes
As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.
Pure Storage aids THG Ingenuity in AI & sustainability
Last month
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storage
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data protection
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dr
Pure Storage has partnered with THG Ingenuity to enhance AI capabilities and sustainability, cutting data centre power use by 80% while supporting global growth.
iManage enhances AI with Ask iManage & Insight+ updates
Last month
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document management
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ecm
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cx
iManage has unveiled enhancements to its AI strategy, including updates to Ask iManage and Insight+, aimed at boosting efficiency for users globally.
Fastly updates bot management to reduce CAPTCHA reliance
Last month
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cx
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martech
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data privacy
Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.
UK consumers prioritise value over brand loyalty: study
Last month
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cx
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martech
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personalisation
A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.
Interactive appoints Broadbent as SA Sales Lead
Last month
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cx
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martech
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cloud services
Darren Broadbent has been appointed Sales Lead for South Australia at Interactive, aiming to drive growth and enhance customer success in the region.
Google's AI push prompts Aussie firms to boost visibility
Last month
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cx
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martech
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ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Sinch & Verizon to enhance business messaging in the US
Last month
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cx
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martech
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api
Sinch has strengthened its alliance with Verizon to boost Rich Communication Services adoption for business messaging across the US, enhancing customer engagement.
Mapp secures $13m to enhance AI marketing strategy
Last month
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Unlock the power of information to innovate enterprise experiences
Last month
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digital transformation
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cx
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martech
In an era where effective data management is vital, businesses must harness best-of-breed solutions to enhance decision-making and customer experiences.
Qualtrics unveils AI tools to boost customer experiences
Last month
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data analytics
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cx
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
Sinch wins Adobe partner award for third consecutive year
Last month
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cx
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martech
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Forrester: Agentic AI poised to revolutionise enterprise operations
Last month
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digital transformation
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cx
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martech
Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.
Unified commerce benchmark reveals retail success factors
Last month
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cx
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martech
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commerce systems
The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Last month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe introduces new AI capabilities in Experience Cloud
Last month
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Gigamon celebrates top ANZ partners at 2024 awards event
Last month
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cx
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martech
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breach prevention
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.