Customer engagement stories - Page 1
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Today
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woolworths
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digital advertising
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customer engagement
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Sinch recognised as essential app in HubSpot ecosystem
Yesterday
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
DaveAI secures funding to expand AI technology globally
Yesterday
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cx
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genai
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ai
DaveAI has raised new funds in a pre-Series A round led by Inflection Point Ventures and SucSEED, aimed at enhancing its AI technology and global expansion.
HubSpot unveils AI tools to boost UK team productivity
Last week
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saas
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digital transformation
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cx
HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.
Pat Copeland joins Moloco to lead machine learning efforts
Last week
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Google Cloud Canada grows with focus on AI and sovereignty
Last week
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edutech
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uc
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encryption
Google Cloud is expanding in Canada with a strong focus on AI, data sovereignty, and local partnerships, looking to serve a diverse range of sectors.
Marketers face gap in UK consumer personalisation efforts
Last week
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cx
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martech
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personalisation
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
Google Cloud unveils AI solutions to simplify enterprise use
Last week
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devops
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digital transformation
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cx
Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.
Chris Bell joins Sophos as Senior VP for Channel Alliances
Last week
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firewalls
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network security
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cx
Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.
AI platform Glu launches to streamline ecommerce creativity
Last week
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
Genesys Cloud AI drives a rise in annual revenue in 2025
Last week
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uc
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digital transformation
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cx
Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.
Major brands to boost investment in loyalty programmes
Last week
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Case study: A deep dive into the 2024-2025 cyber threat landscape
Last week
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data protection
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digital transformation
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cx
Borderless CS unveils its innovative digital transformation strategy, addressing the cyber threat landscape and enhancing operational efficiency for businesses.
Exclusive: NetSuite expands partner ecosystem to meet AI and ESG demand
This month
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cx
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dei
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martech
NetSuite is expanding its partner ecosystem across Australia and New Zealand to address rising demand for AI solutions and ESG compliance.
Creating a lead generation flywheel with AI and data at the core
This month
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Simon partners with Adentro to enhance retail experience
This month
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cx
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martech
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omnichannel
Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
Lifecycle & Collab team up for advanced NEXUS upgrade
This month
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crm
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digital transformation
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cx
Lifecycle Software has partnered with Collab to enhance its NEXUS platform with AI-driven customer care solutions, boosting efficiency for mobile operators.
15gifts launches AI agent Humara for digital sales boost
This month
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cx
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martech
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personalisation
15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.
VistaPrint report: Australian SMBs face 2025 challenges
This month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
Pepper Cloud wins Google AI Award for WhatsApp CRM solution
This month
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digital transformation
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cx
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martech
Singapore-based Pepper Cloud has won the Google AI Trailblazers Transformation Award 2024 for its innovative WhatsApp Sales CRM, as it expands into global markets.