Customer engagement stories
Report reveals growing revenue gap in B2B content marketing
Last week
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
Dr. Martens partners with Amperity for data strategy boost
Last week
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digital transformation
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cx
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
Fortinet promotes Nachman to ANZ regional director role
Last week
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firewalls
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cx
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martech
Fortinet has appointed Dale Nachman as Regional Director for Australia and New Zealand, bolstering its cybersecurity leadership in the region.
Kaspersky enhances partner programme for MSSPs in 2024
Last week
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cx
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martech
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advanced persistent threat protection
Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.
Seismic unveils Winter 2025 AI-assisted solutions release
Last month
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uc
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cx
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martech
Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.
Photoshelter unveils new tool to streamline UGC collection
Last month
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
Moloco & MetaRouter team up for enhanced ad personalisation
Last month
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cx
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martech
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risk & compliance
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
Haloocom expands with new SEA HQ in Singapore
Last month
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cx
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martech
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customer engagement
Haloocom Technologies has opened its Regional Headquarters in Singapore, aiming to boost AI-driven business communications across South East Asia.
Fortinet announces winners of 2024 Australia Partner Awards
Last month
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uc
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firewalls
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digital transformation
Fortinet has honoured its Australia Partner of the Year winners for 2024, recognising their pivotal contributions to cybersecurity and customer engagement.
Linnworks unveils new partnerships & product updates
Last month
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cx
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martech
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commerce systems
Linnworks is unveiling new features on its Connected Commerce Ops platform at the upcoming Linnovation showcase, enhancing support for retailers facing market changes.
Logic launches Google certified interactive flat panels
Last month
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edutech
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cx
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martech
LOGIC has unveiled its HX Series Interactive Flat Panels, certified by Google EDLA, promising to transform engagement in education, business and healthcare.
Pega unveils AI tool for enhanced customer engagement
Last month
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cx
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martech
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personalisation
Gartner's recent research reveals that almost a third of organisations struggle with customer journey mapping, prompting Pega to unveil its GenAI-powered Customer Engagement Blueprint.
Exclusive: David Nuti reveals how Extreme Networks is driving AI-powered security innovation
Last month
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iot security
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cx
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martech
David Nuti of Extreme Networks discusses how AI is reshaping cybersecurity, streamlining security strategies for businesses amid growing digital threats.
Twilio appoints Webster to strengthen ANZ growth strategy
Last month
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uc
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cx
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martech
Twilio has appointed Vaughan Webster as Senior Manager for Partners & Alliances in ANZ, starting February 2025, to enhance its AI-driven customer solutions.
X-PHY appoints Wayne Maw as US general manager
Last month
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data protection
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cx
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martech
X-PHY has appointed Wayne Maw as General Manager for the US, aiming to bolster its cybersecurity operations and customer engagement across North America.
Peter Alexander named new CMO at Barracuda Networks
Last month
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firewalls
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cx
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martech
Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.
Petbarn introduces 'PetAds' media network for pet lovers
Last month
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cx
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martech
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digital marketing
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
Sitecore unveils over 250 AI-driven platform enhancements
Last month
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devops
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ecm
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cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
Lifecycle launches Nexus App for MVNO customer management
Last month
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smartphones
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digital transformation
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cx
Lifecycle Software has unveiled its Nexus App, a mobile application designed to help Mobile Virtual Network Operators streamline operations and enhance customer engagement.
Nishant Arora named SVP of marketing at Netcore Cloud
Last month
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.