Customer engagement stories
Personalised data & AI crucial for brands’ future success
3 days ago
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Sinch named leader in Omdia CPaaS report for innovation & AI
4 days ago
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cx
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martech
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ai
Sinch is named a Leader in Omdia's CPaaS 2025 report, scoring highly in innovation and go-to-market strategy with strong global customer engagement.
StarHub marks 25 years with celebrations & NBA streaming offer
4 days ago
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robots
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data analytics
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digital transformation
StarHub celebrates 25 years of advancing Singapore’s digital landscape with activities, prizes, and exclusive NBA streaming for customers and the community.
Backbase unveils AI platform to boost bank efficiency & growth
5 days ago
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fintech
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cx
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martech
Backbase launches AI-powered Banking Platform to boost banks' growth, automate tasks and improve efficiency amid legacy tech challenges globally.
Agentic AI raises concerns over enterprise risks & value
5 days ago
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cx
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martech
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genai
Dan French of Consider Solutions warns that Agentic AI's risks may outweigh benefits as enterprises rush to adopt autonomous systems amid ongoing scepticism.
FICO & dacadoo partner on life insurance risk assessment
Last week
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data analytics
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cx
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martech
FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.
ANZ firms ramp up AI agent adoption to stay competitive in 2025
Last week
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uc
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hybrid cloud
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data analytics
Australian and New Zealand firms are rapidly expanding AI agent investments, with 91% deeming it vital for staying competitive, says Cloudera survey.
Inriver unveils new vision to guide brands in digital commerce
Last week
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Cantarus expands CRM services with acquisition of FlexRM
Last month
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
Data privacy, cost & legacy barriers slow enterprise AI
Last month
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data analytics
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digital transformation
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cx
Research from Cloudera reveals data privacy, legacy systems, and cost hinder global enterprise AI growth despite 96% of IT leaders planning increased adoption.
Amitabh Bachchan & Ganguly debut as AI holograms in India
Last month
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
Exclusive: DBS bets on AI to scale customer-centric banking
Last month
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data analytics
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digital transformation
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fintech
DBS Bank is leveraging generative AI to enhance customer-centric banking, aiming to unlock over SGD $1 billion in value by 2024 as it embraces digital transformation.
StarHub achieves Cisco Premier Provider & Webex honours
Last month
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uc
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digital transformation
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cx
StarHub has earned Cisco Premier Provider Certification and Webex Contact Center Specialization, enhancing its enterprise IT and customer engagement solutions.
Twilio finds RCS adoption rising among mobile industry pros
Last month
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
The ‘Secret Tech Sauce’ Behind Australian Retail Media Success
Last month
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cx
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martech
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woolworths
Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.
Sinch recognised as essential app in HubSpot ecosystem
Last month
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
DaveAI secures funding to expand AI technology globally
Last month
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cx
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martech
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genai
DaveAI has raised new funds in a pre-Series A round led by Inflection Point Ventures and SucSEED, aimed at enhancing its AI technology and global expansion.
HubSpot unveils AI tools to boost UK team productivity
Last month
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saas
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digital transformation
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cx
HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.
Pat Copeland joins Moloco to lead machine learning efforts
Last month
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Google Cloud Canada grows with focus on AI and sovereignty
Last month
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edutech
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uc
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encryption
Google Cloud is expanding in Canada with a strong focus on AI, data sovereignty, and local partnerships, looking to serve a diverse range of sectors.