Customer data stories

New research reveals that UK businesses face significant hurdles to AI adoption, including lack of expertise, high costs, and uncertainties around investment returns.

Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.

A recent report reveals a staggering 39% rise in data breaches within the UK's legal sector, compromising the personal details of nearly 8 million people.

Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

Salesforce's report reveals New Zealand consumers are increasingly willing to embrace AI in shopping, despite a sharp decline in trust towards companies.

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.

A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.