Consumer Trust stories

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

Infor Nexus has launched NexTrace, a supply chain traceability solution to help firms comply with EU regulations on product sustainability and transparency.

Salesforce's latest report reveals that 94% of small and medium-sized businesses in Singapore are leveraging AI for growth amid rising technology complexities.

A Gartner survey reveals that 68% of US consumers feel exploited by dynamic pricing, with many preferring brands that offer consistent prices.

Twilio predicts a challenging future for brands in Australia, with consumer trust projected to plummet, impacting loyalty strategies and customer relationships.

Keyfactor foresees a pivotal shift in data security practices by 2025, driven by quantum computing advances and the adoption of post-quantum cryptography.

Lifecycle Software predicts that 2025 will see a rise in Mobile Virtual Network Operators, AI regulation challenges, and significant advancements in 6G technology.

Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.

A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.

A study shows strong interest in AI cars among Europeans, with 79% keen but only 23% willing to pay extra for the technology.

Paul Henaghan highlights the pressing challenges in Australia's cyber security, noting consumer distrust in data handling among local enterprises.

A recent study reveals that 88% of Australians want consent before their data is used in AI, highlighting deep-seated concerns over data security.

Allaying rising concerns about privacy and security is critical for organisations and institutions that want to survive and thrive.

A Salesforce report reveals a significant drop in consumer trust among Singaporeans, with 75% of respondents seeking more consistent interactions and AI solutions.

As Black Friday looms, retailers face the dual challenge of IT resilience and consumer trust in AI, with only 10% of UK shoppers keen to use AI tools.

A study from Syrenis reveals that 71% of AI users regret sharing their data, highlighting rising concerns over privacy in an AI-driven world.

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

A new report reveals alarming cybersecurity vulnerabilities in Australia's ASX 200 Consumer Discretionary sector, exposing major companies to increased breach risks.

A new report reveals a staggering 19% rise in global fraud attacks, largely fuelled by AI exploitation, highlighting urgent need for improved detection measures.

Acxiom's latest report reveals key customer experience trends for 2025, highlighting the essential blend of human engagement and AI technology.