Consumer Trust stories

MTF has been Highly Commended in the 2025 Reader's Digest Most Trusted Brands Awards for car loans, highlighting its trusted service in New Zealand.

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

Visa has launched Intelligent Commerce, partnering with AI leaders to enable secure, AI-assisted shopping and payments tailored to user preferences.

Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.

UK retailers have suffered losses of around GBP £464 million in missing parcels during the peak shopping season, with potentially millions more unaccounted for.

A new F5 study reveals that while consumers in APAC embrace AI for productivity, they harbour serious concerns about privacy, job security, and ethical use.

A recent SOTI report reveals that social commerce is reshaping Canadian retail, with 48% of consumers favouring it, though 74% voice security concerns.

Consumer genomics company 23andMe's bankruptcy has raised serious concerns over the security of sensitive genetic data for its 15 million customers.

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

A recent Outpayce study reveals that over 70% of travellers prioritise payment security over discounts, highlighting growing concerns over cyber fraud in travel.

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

A recent survey reveals that 79% of insurance executives feel a moral duty to address the USD $1.8 trillion global protection gap, viewing it as a key business opportunity.