Adtech (Advertising Technologies) stories - Page 8

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.