Adtech (Advertising Technologies) stories - Page 7
IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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advertising technologies
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agility
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising technologies
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
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edutech
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data analytics
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advanced persistent threat protection
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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advertising technologies
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communication
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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ai
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ecommerce
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
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hyperscale
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public cloud
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ai models
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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mfa
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cryptocurrency
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
Google unveils Gemini, it's multimodal AI model that beats ChatGPT
Thu, 7th Dec 2023
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devops
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data analytics
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martech
Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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yahoo
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Tue, 5th Dec 2023
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saas
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gaming
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martech
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
Rad secures major funding to revolutionise video streaming with blockchain
Mon, 4th Dec 2023
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blockchain
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martech
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digital entertainment
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
Refine your retail media activity
Mon, 13th Nov 2023
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ecommerce
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amazon
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ebay
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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fintech
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risk & compliance
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ai
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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messenger
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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data analytics
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fintech
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ai
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.