Yahoo stories
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
DigiCert has launched its Common Mark Certificate to enhance email security and branding, allowing organisations to display logos in inboxes without trademark registration.
Amplitude names Wade Chambers as its first Chief Engineering Officer, aiming to boost product innovation and expand current offerings in digital analytics.
EasyDMARC secures USD $20 million in Series A funding led by Radian Capital to bolster global operations and enhance email security technology amid rising phishing threats.
Yahoo appoints Valeri Liborski as CTO, betting on his vast experience from Microsoft, Amazon, and HelloFresh to drive AI advancements and engineering excellence.
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
Charities are ramping up email security with DMARC adoption doubling in a year, yet less than 10% of .org domains have basic protections against cyber threats.
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.
Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.
Most firms struggle with email security protocols rolled out by Google and Yahoo, with over half opting to outsource compliance measures.
Milieu Insight has named Sundip Chahal as CEO, tasking him with expanding the company's reach into the US and UK while strengthening its Southeast Asian market.
Princeton Digital Group has acquired Yahoo's SG3 data centre in Singapore, strengthening its infrastructure and expanding its footprint in the region.
Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.
Yahoo has appointed industry veteran Hayley Treasure to its satellite sales team to bolster digital transformation among New South Wales' independent agencies.
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan's zoos and aquariums, promising a seamless viewing experience.
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
