Study stories - Page 3
SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
Study finds common names & gender disparities in UK tech industry
Thu, 13th Jun 2024
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hcm
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healthtech
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payroll systems
A Vestd study reveals 'James' and 'Samantha' as the most common names in the UK's tech industry, sparking discussions on gender stereotypes and diversity in the workforce.
UK firms boost board-level cyber security roles by 55%
Fri, 7th Jun 2024
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uc
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advanced persistent threat protection
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electoral commission
Board-level cyber security representation in the UK is up 55% among critical national infrastructure sectors, according to Bridewell. This growth reflects the increasing threat landscape, with central government organisations seeing the most significant rise in secure governance.
Kaspersky study reveals cybersecurity gaps in global companies
Fri, 7th Jun 2024
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firewalls
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network security
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advanced persistent threat protection
Kaspersky's latest study reveals 62% of geo-distributed companies face cybersecurity disparities between HQ and branches, raising significant operational risks.
Firms face rising threat of misinformation to reputation
Thu, 16th May 2024
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ai
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reputation management
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study
A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.
UK managers pivotal in shaping positive workplace culture, study finds
Fri, 26th Apr 2024
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hcm
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leadership
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study
UK managers are instrumental in creating a positive workplace culture and guiding employee development, according to a Workhuman study.
AI surpasses humans in key workplace tasks, Stanford study reveals
Thu, 25th Apr 2024
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data analytics
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planning
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ai
Stanford's latest study reveals AI's superiority over humans in tasks including image classification and basic reading comprehension, but warns against over-reliance.
ExpressVPN reveals 41% of Brits fear holiday cybercrime
Thu, 18th Apr 2024
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vpns
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cybersecurity
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cybercrime
ExpressVPN study reveals that 41% of British tourists fear falling victim to cybercrime on holiday, with concerns especially heightened when using public Wi-Fi networks.
AI translation services save global businesses millions, study shows
Thu, 18th Apr 2024
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ai
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outsourcing
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study
An independent Forrester Consulting study reveals AI translation service, DeepL, can boost efficiency and save millions for global organisations, highlighting the strategic importance of translation in business growth.
Tech firms acknowledge neurodiversity skills gap, study reveals
Thu, 11th Apr 2024
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autism
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workforce technology
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skills shortage
Despite acknowledging the skills gap, a third of tech firms admit to significant lack of neurodiversity in their workforce, says a study by Wiley Edge.
'Invisible human work' aids autonomous delivery robots, study reveals
Wed, 3rd Apr 2024
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robots
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ai
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gps
A new UK study finds that human behaviour facilitating the mobility of autonomous delivery robots constitutes 'invisible human work' that needs to be considered in route design.
Global companies ill-prepared for AI-boosted cyber threats, reveals Darktrace study
Mon, 11th Mar 2024
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malware
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advanced persistent threat protection
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ai security
New Darktrace study highlights concerning disparity between the growing concern of IT professionals about AI-enabled cyber threats and their lack of preparedness to counter such attacks.
IWD 2024: Never be discouraged - my journey into tech and telecommunications
Fri, 8th Mar 2024
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edutech
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uc
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ai
On International Women's Day 2024, a tech veteran reflects on her journey in the male-dominated sectors of technology and telecommunications, advocating for perseverance and determination.
IWD 2024: The neuroscience behind storytelling
Fri, 8th Mar 2024
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martech
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customers
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strategy
Exploring cognitive empathy, storytelling and the need for greater female representation in technology, with a focus on the unique skills women bring to the industry.
Cavell study highlights rising automation in global contact centre strategy
Fri, 8th Mar 2024
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uc
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cx
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martech
Cavell's new study reveals a growing trend of automation in customer experience strategies globally, with Western contact centres predicting a significant surge in automated solutions over the next three years.
UK retailers' inconsistent return policies revealed by Sendcloud study
Wed, 14th Feb 2024
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clean technologies
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sustainability
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transparency
Sendcloud's study reveals a lack of transparency in return policies among the UK's top 100 retailers, with only 23% clearly showing their paid return policies on their homepages.
Tidal Cyber maps out 2024's election cyber threats worldwide
Tue, 13th Feb 2024
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ransomware
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application security
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advanced persistent threat protection
Tidal Cyber unveils a study revealing high-risk countries and top offenders for election cyber interference threats in 2024, spotlighting the methods used and potential defences.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Acer expands Swift laptop line with AI capabilities & Intel Core Ultra
Tue, 9th Jan 2024
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gaming
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digital entertainment
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ai pc
Acer bolsters Swift laptop range with three new Intel Core Ultra-powered models, underscored with cutting-edge AI acceleration capabilities.
PromoVeritas study refutes prize promotion assumptions
Fri, 5th Jan 2024
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study
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roi
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promoveritas
PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.