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New Zealand enjoys 7.3% surge in digital advertising revenue
Marketing Technologies

New Zealand enjoys 7.3% surge in digital advertising revenue

IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.

By Tom Raynel • 2 min read • Mon, 12th Feb 2024
INTIX pioneers real-time marketing in event ticketing technology
Customer Experience

INTIX pioneers real-time marketing in event ticketing technology

Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.

By Imee Dequito • 3 min read • Fri, 2nd Feb 2024
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024
Taylor Swift victim of AI-generated explicit images: a wake-up call
Artificial Intelligence

Taylor Swift victim of AI-generated explicit images: a wake-up call

AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024
Global social media users surpass 5 billion mark, reports Digital 2024
Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024
Rise in Drainer-as-a-Service attacks lead to high-profile breaches
Endpoint Protection

Rise in Drainer-as-a-Service attacks lead to high-profile breaches

The rise in Drainer-as-a-Service (DaaS) cyber crimes indicates growing threats to social media accounts and cryptocurrency safety, including high-profile breaches.

By Catherine Knowles • 3 min read • Fri, 19th Jan 2024
Norton's new app, Norton Genie, fights cyber scams with Dan Levy
iOS

Norton's new app, Norton Genie, fights cyber scams with Dan Levy

Amid growing cyber scams, Norton introduces its leading scam detection app, Norton Genie, developed in collaboration with Emmy award-winning creator, Dan Levy, to help users identify and avoid online scams.

By Kaleah Salmon • 3 min read • Thu, 18th Jan 2024
Marketing analytics software sector riding high on AI & ML adoption
Digital Transformation

Marketing analytics software sector riding high on AI & ML adoption

The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.

By Shannon Williams • 3 min read • Thu, 4th Jan 2024
Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Customer Experience

Emplifi recognised as significant vendor in Forrester's Social Suite Landscape

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

By Catherine Knowles • 3 min read • Wed, 3rd Jan 2024
B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Data Analytics

B2B eCommerce firms urged to adopt B2C strategies for survival in NZ

B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.

By Shannon Williams • 3 min read • Thu, 28th Dec 2023
Influencer endorsements could harm festive sales, Storyblok suggests
Social Media

Influencer endorsements could harm festive sales, Storyblok suggests

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

By Catherine Knowles • 3 min read • Thu, 21st Dec 2023
Mobile banking malware threat surges globally, says Zimperium report
Malware

Mobile banking malware threat surges globally, says Zimperium report

Global mobile banking malware threats significantly rise, with 1,800 banking apps targeted in 2023, says Zimperium report.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023
Content creators earn $700m across social media platforms in 2023
YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023
8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Unified Communications

8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience

8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.

By Catherine Knowles • 3 min read • Fri, 15th Dec 2023
Generative AI's rapid adoption set to revolutionise various applications by end 2023
Marketing Technologies

Generative AI's rapid adoption set to revolutionise various applications by end 2023

Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.

By Kaleah Salmon • 3 min read • Thu, 14th Dec 2023
AI to customise cyber threats, predicts cybersecurity firm Gen
Multi-factor authentication

AI to customise cyber threats, predicts cybersecurity firm Gen

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

By Tom Raynel • 3 min read • Fri, 8th Dec 2023
Adobe predicts 2024 dominant creative trends in new report
Gaming

Adobe predicts 2024 dominant creative trends in new report

Adobe's 2024 Creative Trends Report reveals four key themes set to influence digital content, including photography and social media.

By Shannon Williams • 3 min read • Fri, 8th Dec 2023
Deposco unveils top eCommerce & retail trends for 2024
Customer Experience

Deposco unveils top eCommerce & retail trends for 2024

Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.

By Shannon Williams • 2 min read • Thu, 7th Dec 2023

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