Rebrand stories - Page 2
PPDS appoints Franck Racapé as head of global commercial
Fri, 13th May 2022
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devops
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apm
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software development
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.
GoTo appoints Michael Day as Vice President of Partner Sales
Fri, 8th Apr 2022
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collaboration
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software
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leadership
GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.
PAM security specialist ThycoticCentrify rebrands to Delinea
Wed, 2nd Feb 2022
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pam
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rebrand
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thycoticcentrify
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
Norton new branding shines a light on cybersecurity
Tue, 16th Nov 2021
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cybersecurity
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norton
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rebrand
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
Telegistics changes name to Entelar in major branding overhaul
Thu, 28th Oct 2021
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spark
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distributors
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telegistics
New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.
Kaspersky unveils rebranded offices in Asia Pacific
Wed, 11th Dec 2019
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cybersecurity
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kaspersky
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rebrand
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
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dimension data
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rebrand
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ntt
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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data analytics
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martech
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iot
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
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fintech
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financial systems
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cloud services
Xero has rebranded with a new tagline, 'Beautiful business,' to highlight its evolution from accounting software to a comprehensive business platform.
Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
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martech
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software development
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domain names
Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.
Ajilon is now Modis Australia after local rebranding effort
Mon, 30th Apr 2018
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partner programmes
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recruitment
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managed services
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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public cloud
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multi-cloud
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cloud services
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
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storage
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dropbox
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cloud storage
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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ai
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Noel Leeming aims to build '100-year business' with company rebrand
Tue, 9th Sep 2014
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noel leeming
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advertising
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social media
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
Symantec closes VeriSign deal
Tue, 10th Aug 2010
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cloud services
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symantec
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identity
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
A digitised world
Mon, 1st Mar 2010
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digital marketing
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branding
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rebrand
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
Selling finance, not just offering
Sun, 1st Nov 2009
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resellers
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flexirent
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rebrand
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.