Public Relations stories
Senior UK & US communicators expect bigger budgets by 2026
3 days ago
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dei
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ai
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cleantech
By 2026, 80% of senior UK and US communications leaders expect larger budgets and greater influence, driven by AI adoption and strategic roles despite economic uncertainty.
UK VCs admit neglecting marketing despite key to startup growth
Last week
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cx
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martech
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partner programmes
A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.
AI search transforms brand visibility, making trust essential
This month
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martech
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genai
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llms
As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.
Trends from HumAIn 2025 — And what the new AI normal means for brands
This month
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martech
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partner programmes
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genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Silverfin names Stephanie Dechamps VP of Marketing
Last month
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saas
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oracle
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digital media
Silverfin appoints Stephanie Dechamps as VP of Marketing to boost global expansion, enhance brand visibility and support its growth strategy from Brussels.
Unpredictable cash flow stifles US agency growth & profits
Last month
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Last month
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Care & tech jobs surge as traditional roles decline in Australia
Last month
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uc
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digital transformation
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hcm
Australia's workforce grew 22.9% since 2014, with dramatic rises in aged care and tech roles, while traditional jobs like travel agents and farmers declined.
How to keep public trust when systems go down
Last month
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cx
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martech
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breach prevention
Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.
Fire on the Hill grows US team & wins major client contracts
Last month
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martech
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reputation management
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amadeus
Fire on the Hill bolsters U.S. presence with new senior hires and key client wins across tech, travel, education, and energy sectors, expanding its New York base.
Cyber crisis comms: Lessons from a PR agency in Auckland
Wed, 30th Apr 2025
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fintech
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cybersecurity
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transparency
Impact PR in Auckland advises Indian businesses on cyber crisis comms, emphasising fast, transparent responses to protect trust and reputation amid breaches.
How to control the narrative during a cybersecurity breach
Mon, 28th Apr 2025
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supply chain
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breach prevention
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cybersecurity
UK organisations must act swiftly in cyber breaches, combining rapid system patches with clear, credible communication to protect their reputations.
St John applauded, wins award for health data resilience
Thu, 24th Apr 2025
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emergency services
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public relations
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aotearoa
Hato Hone St John has been named a finalist in the Veeam Data Resilience Awards for safeguarding vital healthcare data and ensuring emergency services' continuity.
Hotwire launches AI-powered Spark tool & global AI Lab
Wed, 23rd Apr 2025
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
How to manage Communications during a cyber attack
Thu, 17th Apr 2025
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data protection
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breach prevention
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risk & compliance
A clear, calm communications plan is vital in a cyberattack, helping firms maintain trust and control amid rising digital threats.
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Mon, 7th Apr 2025
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fintech
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digital engagement
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public relations
Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.
How AI feedback can strain agency relationships
Mon, 7th Apr 2025
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genai
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ai
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public relations
Recent trends show clients increasingly relying on AI for PR feedback, risking the vital human touch that underpins successful agency relationships.
VivaTech 2025: Paris event set to showcase tech innovation
Fri, 4th Apr 2025
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robots
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digital transformation
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fintech
VivaTech 2025 will take place in Paris from 11 to 14 June, bringing together over 14,000 startups and global leaders to explore the latest in technology.
Sefiani named Best Midsize PR Agency of the Year 2025
Thu, 3rd Apr 2025
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martech
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ai
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public relations
Sefiani has been awarded Best Midsize PR Agency of the Year at the 2025 Mumbrella CommsCon Awards, celebrating its innovative campaigns and resilience.
Navigating the ethics of AI in business writing
Fri, 28th Mar 2025
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data privacy
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transparency
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content creation
As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.