The Ultimate Guide to Personalisation
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
UK Personalisation News
Regional stories with direct local relevance
Udora raises GBP £7.5m to expand UK gifting platform
Udora secures GBP £7.5m to deepen UK expansion, as the rebranded gifting marketplace targets more local sellers and wider product lines.
Webtrends Optimize launches charity grant for CRO platform
Webtrends Optimize to give one charity a 12-month free licence to its conversion platform in new Conversion For Good grant scheme.
Liverpool FC expands SAS partnership for fan marketing
Liverpool deepens SAS partnership to use AI and analytics for personalised supporter marketing across web, mobile and social channels.
Braze launches AI tools for marketers with Europe hosting
Braze unveils AI marketing suite with European hosting as customers report sharper engagement, faster campaign builds and stronger conversions.
Braze says AI spending must deliver measurable gains
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
Braze launches AI tools for marketers & European hosting
Braze adds AI agents, creative workflow tools and European data hosting as marketers race to automate personalisation and campaign production.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Sprinklr adds AI copilots & controls in Spring '26 update
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Gender bias in AI - how to spot it, and how to prevent it
Designing a digital high street that truly fits us
AI at Goddiva, a woman's perspective
Agentic AI and the question of equitable intelligence
Women, we can have it all - and AI is helping us prove it
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Canva adds official PEPPA PIG templates through Hasbro deal
Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.
Atis app launch adds loyalty and direct ordering channel
atis to launch first customer app in May as London salad chain boosts digital ordering, loyalty rewards and direct customer data control.
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.
Frasers AI assistant lifts online sales conversion by 25%
Frasers launches Ask Frasers AI shopping assistant as early results show up to 25% higher online conversion, in a push to sharpen digital sales.
Dig appoints Ideal World Co-founder Paul Wright to board
Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.
Sprinklr adds AI copilots & controls in Spring '26 update
Sprinklr rolls out Spring '26 update with AI copilots, testing controls and customer feedback tools for enterprises.
Luxury eCommerce growth slows as AI reshapes shopping
Luxury eCommerce growth slows to 1.8% as AI-driven shopping, price transparency and marketplace sales reshape brands' online control.
SAP finds UK brands overestimate customer experience
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
World Cup to spark UK spending surge & second screens
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Clevertouch unveils lovemartech Academy for martech skills
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Ellis Brigham boosts delivery with Ingrid platform rollout
Ellis Brigham deploys Ingrid across stores and online to speed fulfilment, broaden delivery choices and sharpen post-purchase tracking.
EE & Samsung offer free AI masterclasses with perks
EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.
UK shoppers warm to AI agents but trust concerns grow
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
Designing a digital high street that truly fits us
As 88% of shoppers blend online and in-store, retailers must design digital high streets that ease anxieties around fit, returns and delivery.
AI at Goddiva, a woman's perspective
At Goddiva, women across design to leadership are steering AI to sharpen creativity, deepen customer insight and reshape fashion eCommerce.
Online peak spending swings complicate 2026 planning
Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.
Holland & Barrett tech push lifts revenue towards GBP £1bn
Holland & Barrett's tech and automation drive lifts revenue 11% to GBP £981m, with digital sales surging towards the GBP £1bn mark.
Wickes debuts home improvement retail media network
Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.
Umbraco leads UK membership bodies' digital spending
Umbraco dominates as UK membership organisations boost digital spend, with the biggest 100 bodies investing GBP £250 million a year.
UK airlines turn to agentic AI & WhatsApp to cut queues
UK airlines are deploying agentic AI and WhatsApp chatbots to cut airport queues, ease staff strain and manage growing border disruption.
