The Ultimate Guide to Partner Programmes

2026 · UK Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

UK Partner Programmes news
Analyst Insights
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
Yesterday
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
2 days ago
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
3 days ago
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
Last week
Boomi named leader in IDC MarketScape API management
IDC MarketScape · Partner Programmes · Data Protection
Last week
Expert columns
Migration strain exposes partner capacity challenges
By Will Morey of Gamma Business
Yesterday
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
Yesterday
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
4 days ago
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
5 days ago
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last week
How embedded DaaS finance drives IT upgrades and creates predictable refresh cycles for the channel
By Jordan Lisle of PEAC Solutions
Last week
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
By Aliaksandr Kuushynau of Wialon
Last month
The Golden Triangle of marketing in the AI era
By Gemma Manning of Manning & Co
Last month
Secure by default: Moving beyond secure by design
By Chandrodaya Prasad of SonicWall
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: The future of creative agencies as platforms
Discussing Digital Transformation
Thu, 30th Oct 2025
Recent news
8x8 wins Gold for Engage at New York design awards
About Software-as-a-Service
Today
Genetec to showcase cloud AI security in Birmingham
About Data Protection
Today
Wasabi buys Seagate's Lyve Cloud business in storage push
About Cloud Storage
Today
NetAlly launches LinkRunner AT 1500 for frontline techs
About Ethernet
Yesterday
Hammer launches AI Works programme for channel partners
About IT services
Yesterday
SpaceAI to test crypto transaction from orbit on TLON flight
About Crypto
Yesterday
System1 adds AI-led tools to Test Your Ad platform
About Data Analytics
Yesterday
Apex Computing wins third Microsoft Solutions Partner nod
About Cloud Services
Yesterday
TCS renews technology partnership with Marks & Spencer
About Outsourcing
Yesterday
Persistent launches merchant fraud tool on Databricks
About Productivity
Yesterday
Kyndryl launches AI Digital Twin for the workplace
About Cloud Services
Yesterday
Shoppers turn against AI social content, survey finds
About Marketing
Yesterday
Westcon-Comstor adds Cato to AWS Marketplace programme
About Software-as-a-Service
Yesterday
Governance & compliance block MSP AI adoption, report says
About Cloud Services
Yesterday
Trintech adds AI tools to financial close workflows
About Software-as-a-Service
Yesterday
Job moves
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
Today
Synthflow appoints Matt Alexander as Channel Chief
Move at Ericsson
Yesterday
Freshworks names Vahalia to lead global partner push
Move at Freshworks
Yesterday
CirrusHQ names Gary Beddow Head of Business Development
Move at Amazon Web Services
2 days ago
Tenzo appoints Jane O'Riordan as Chair of the Board
Move at Labour
3 days ago
Vistra appoints Chief AI & Digital Officer Damian Leach
Move at Vistra
3 days ago
Creative ITC hires Lewis Pinner as Chief Revenue Officer
Move at Cisco
4 days ago
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Move at Amazon
Last week
Delinea names Scott Goree to lead global partner strategy
Move at Cisco
Last week
Advania names new UK CFO & CMO following expansion
Move at Trend Micro
Last week
Top players
Other guides