Optimizely stories

Nearly a third of UK marketers find it tough to differentiate their brands amid rising competition and AI-generated content as 2026 approaches.

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

Optimizely’s AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.

A new report reveals that 54% of UK marketers are using AI for Black Friday pricing, while 31% of consumers plan to harness AI for deal hunting.

Half of UK consumers find retail marketing “irrelevant,” with only 42% feeling online content is tailored to their interests, a decline from last year, says Optimizely.

Optimizely launches its CMS 13 at Opticon 2024 in Stockholm, celebrating its 30th anniversary with innovative features.

Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.

Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.