Millennials stories

UK consumers value store loyalty over brands, research shows
Last week
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customer service
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branding
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online shopping
UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

Australian investors drive record US options trading surge
Last week
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stock market
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investment
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millennials
Australian investors surge into US options trading with a 62.7% rise despite market volatility, trading USD $116.5 million in contracts in H1 2025.

Emotional spending boosts local luxury as Brits shun big brands
Last week
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instagram
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millennials
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gen z
Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.

AI use in Australian shopping soars, with one in three onboard
Last month
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cx
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martech
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ai
One in three Australians now use AI for shopping tasks like choosing outfits and planning meals, with adoption up 45% in the past year, study finds.

More than half of UK consumers abandon brands over bad apps
Last month
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cx
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martech
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software
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.

AI shopping adoption in Canada grows 44% in one year
Last month
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fintech
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ai
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shopping
Adyen's report reveals 36% of Canadian consumers use AI for shopping, a 44% rise, with over half open to future AI-assisted purchases.

Australians urged to prepare as BNPL credit reporting changes
Last month
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bnpl
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asx
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financial literacy
Australia's new BNPL rules from June 2025 bring protections but leave credit reporting and borrowing impact unclear for millions of users.

Technology helps bridge generational gaps in workplace learning
Last month
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it training
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millennials
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generation z
Most L&D professionals find engaging Baby Boomers hardest in multi-generational workforces, with tech seen as key to personalised learning solutions, LearnUpon finds.

Gen Z & millennials seek balance, security & AI skills at work
Last month
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edutech
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genai
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ai
Deloitte survey reveals NZ Gen Z and millennials prioritise financial security, well-being, and purpose, with rising workplace stress and growing GenAI use.

Career growth, flexibility & upskilling top 2025 work trends
Last month
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it training
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dei
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hcm
people2people report reveals a slowing job market, rising competition, and shifting employee priorities focused on career growth and flexibility across generations.

Exclusive: Workforce skills gap hits critical point in ANZ
Thu, 1st May 2025
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dei
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iam
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government
Australia and New Zealand face a critical skills shortage as demand for managerial and professional roles surges, experts warn. Upskilling is urgent.

Agentic AI helps firms boost CX satisfaction & cut costs per case
Thu, 1st May 2025
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cx
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martech
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cdp
Forethought's 2025 report reveals agentic AI boosts CX outcomes, resolving 57% more tickets and cutting costs by over 20%, outperforming traditional AI solutions.

Irrelevant data wastes hours daily as workplace AI falls short
Wed, 30th Apr 2025
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digital transformation
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hcm
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genai
A report reveals 42% of workplace information accessed is irrelevant, causing staff frustration and a daily three-hour loss in productivity.

Gen Z Australians turning away from credit cards for BNPL
Thu, 24th Apr 2025
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bnpl
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afterpay
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financial literacy
A new report reveals 56% of Gen Z Australians dislike credit cards, favouring debit cards and BNPL services amid rising financial stress and complexity.

Australian investors seize US volatility as trading soars
Tue, 22nd Apr 2025
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cartech
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digital entertainment
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personal computing devices
Australian investors are capitalising on recent US market volatility, boosting trading volumes via Tiger Brokers amid sharp S&P 500 dips and tariff-driven swings.

UK lags in workplace AI adoption, survey reveals disparity
Fri, 18th Apr 2025
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genai
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ai
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misinformation
A recent survey reveals that while 70% of UK respondents have embraced AI in daily life, only 44% utilise it in the workplace, lagging behind global averages.

Banked acquires VibePay to drive global Pay by Bank use
Thu, 17th Apr 2025
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fintech
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blockchain
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payment technologies
Banked has acquired UK app VibePay to boost Pay by Bank with new incentives, expanding presence in UK, US, Australia, and accelerating global adoption.

AI & personalisation drive new luxury demand in Aussie dining
Thu, 17th Apr 2025
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.

AI technology seen as solution to boost UK productivity
Wed, 16th Apr 2025
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productivity
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millennials
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celonis
A new survey from Celonis reveals that 81% of UK businesses struggle with low employee morale, largely due to stress and burnout affecting productivity.

Majority of Australians integrate AI into daily tasks
Fri, 11th Apr 2025
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genai
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ai
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millennials
A recent study by Robert Half reveals that 90% of Australian workers are integrating generative AI into their tasks, with 79% of employers actively promoting its use.