Meltwater stories

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

The Digital 2024: April Statshot reveals a booming global engagement in gaming, with an unexpected lag in participation from Australia’s robust industry.

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

Meltwater boosts AI-driven growth in APAC with strategic hires, Huixian Yang as Customer Experience Director and Jeff Piniros as Sales Development Director.

Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.

Meltwater appoints key leadership roles in Malaysia and Hong Kong, introduces expanded social analytics suite, and secures strategic partnerships. #growth.

Meltwater, a media intelligence company, makes three senior appointments to lead marketing, talent acquisition, and legal roles amidst strong growth.

Meltwater recently announced the acquisition of Wrapidity Limited, an artificial intelligence (AI) company that originated from Oxford University.

Sprout Social has teamed up with Meltwater with the aim of helping businesses engage more intelligently with their audiences.