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Marketing Stories - Page 11

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Marketing stories

UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026

Global Stories

Marketing stories

The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.

By Catherine Knowles • 4 min read • Thu, 16th Apr 2026
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Robotic Marketer launches AI direct mail tool for home services
DevOps

Robotic Marketer launches AI direct mail tool for home services

Home services firms can now target likely buyers by post as Robotic Marketer folds direct mail into its AI marketing platform.

By Catherine Knowles • 3 min read • Wed, 15th Apr 2026
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.

By Catherine Knowles • 4 min read • Wed, 15th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026

Stories from Other Regions

Marketing stories

Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026
Teads & PHD drive 70 Audi Singapore dealership leads
Digital Transformation

Teads & PHD drive 70 Audi Singapore dealership leads

Qualified dealership enquiries mattered more than reach in Singapore, where Audi’s campaign delivered 70 leads and beat cost benchmarks.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
The growing gap between businesses that use tech well and those that don't
Customer Relationship Management

The growing gap between businesses that use tech well and those that don't

Businesses that fail to turn data, automation and integration into action risk slower growth, missed leads and weaker customer experiences.

By Lovan • 6 min read • Wed, 15th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
SiteMinder expands hotel platform for AI booking channels
Digital Transformation

SiteMinder expands hotel platform for AI booking channels

Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026
Adactin launches graduate programme to bridge IT skills gap
EduTech

Adactin launches graduate programme to bridge IT skills gap

Universities and employers are widening graduate support as Australia’s tech sector faces a digital skills shortage and weak job readiness.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Tue, 14th Apr 2026