Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Mapp appoints James Brooke as new Chief Executive Officer
This month
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Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.
Nearly half of Aussie small firms expect cash flow boost
This month
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Despite rising costs and economic pressures, nearly 47% of Australia's small businesses foresee improved cash flow by 2025, revealing growing optimism.
SALESmanago acquires Leadoo to expand European presence
Last month
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SALESmanago has acquired Leadoo to enhance its Customer Engagement Platform, aiming to solidify its presence in Europe's marketing technology sector.
Decidr partners with Onside to enhance AI content delivery
Last month
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martech
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
Optimizely unveils new AI agents for marketing workflows
Last month
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Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
SugarCRM solutions expand reach on AWS Marketplace
Last month
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SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
Brightcove unveils Marketing Insights to boost video ROI
Last month
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Fri, 1st Nov 2024
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TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
Sydney firm secures NFL team deal for CRM overhaul
Wed, 9th Oct 2024
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
Chronos Agency partners with HubSpot to expand ANZ services
Tue, 24th Sep 2024
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Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.
HBF launches new cloud systems in major digital overhaul
Mon, 23rd Sep 2024
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digital transformation
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Australian health insurer HBF has unveiled a sweeping digital transformation, enhancing engagement for over 1 million members through updated cloud-based systems and improved self-service options.
Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Digital Balance partners with Insider for advanced personalisation
Thu, 25th Jul 2024
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Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.
Raiffeisen Bank partners with Fivetran for data transformation
Wed, 17th Jul 2024
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digital transformation
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Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.
Red Rain unveils major updates to RedView CRM for law firms
Fri, 28th Jun 2024
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Red Rain's RedView CRM gets a major upgrade, offering new features to boost efficiency and insights for law firms. CEO Stephen Butler highlights unparalleled value.
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.