Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Minor Hotels unveils global AI platform with Google
Yesterday
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data protection
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data analytics
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digital transformation
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
Shoppers turn against AI social content, survey finds
Yesterday
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Optimizely training sparks surge in marketing AI agents
2 days ago
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Nearly 18% of business emails fail to reach inboxes
2 days ago
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saas
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cx
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martech
Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
Why email automation fails without clean and verified data
3 days ago
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Paytronix loyalty report spotlights early retention gap
4 days ago
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cx
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martech
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partner programmes
Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
Optimizely named Gartner leader for ninth year running
4 days ago
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Stampede launches SNAPguard for hospitality guest Wi-Fi
Last week
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saas
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crm
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firewalls
Edinburgh-based Stampede launches SNAPguard to help hotels, bars and restaurants fix guest Wi‑Fi, capture data and link access to marketing.
Easter marketing peaks in final week, Klaviyo finds
Last week
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Salesforce adds Slackbot features to boost CRM work
Last week
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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
Storyblok launches FlowMotion for content workflows
Last week
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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Last month
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saas
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digital transformation
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martech
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Klaviyo unveils AI Composer for marketing campaigns
Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
monday.com launches AI agent marketplace for enterprises
Last month
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hyperscale
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martech
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iam
monday.com unveils Agentalent.ai, a marketplace where enterprises can recruit vetted AI agents for defined roles across their operations.
Constructor debuts AI agent for eCommerce merchandising
Last month
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devops
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cx
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martech
Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
Broot.ai adds Vonage voice APIs for in-app CRM calling
Last month
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saas
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crm
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uc
Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
monday.com launches AI agent hiring platform Agentalent.ai
Last month
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digital transformation
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hyperscale
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martech
monday.com unveils Agentalent.ai, a marketplace to recruit, vet and onboard AI agents into defined business roles alongside human staff.
Infobip report marks shift to omnichannel AI messaging
Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
AI speeds up content production, but sameness a problem
Last month
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cx
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martech
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rpa
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.