Market research stories

US audit firms move from AI roll-outs to tighter oversight as Caseware-backed research shows stronger calls for validation and controls.

Most UK shoppers reject dynamic pricing for groceries, with 65% disliking it and 91% saying transparent, fair pricing matters most.

eCommerce firms boost AI budgets as 73% of leaders say they are not ready, with UK and US groups citing culture, rules and old systems.

Automotive microcontroller demand set to rise as software-led vehicles, electrification and advanced safety systems boost chip use.

Red Hat survey finds UK firms are adopting agentic AI faster than they can govern it, despite strong support for open source controls.

Investors warming to GPUs as an alternative asset class, with 75% optimistic, while structured products and better benchmarks seen as key to wider uptake.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Cloud and AI boom to drive data centre investment as operators race to build power-hungry facilities and edge sites worldwide.

Study finds AI now shapes investment research for 78.3% of users, with strongest enthusiasm in the Middle East and Latin America.

UK marketers race ahead of global peers in generative engine optimisation, with most already investing to boost visibility in AI-generated answers.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Chief executives' calls in Q1 2026 were dominated by AI, but references to Iran surged as boardrooms weighed war risks and supply chain exposure.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

UK businesses back bank-led recurring payments as GoCardless says cards and admin costs are draining revenue and delaying collections.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Electric off-highway vehicles gain traction in construction, farming and mining as better batteries and digital tools challenge diesel's grip.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.