Kantar stories
Kantar & LiveRamp expand partnership for ad targeting
Today
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data protection
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data analytics
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kantar
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
Kantar report reveals key marketing trends for 2025
This month
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cleantech
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digital marketing
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advertising
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics launch global standards for CX
Last month
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cx
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martech
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partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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digital entertainment
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genai
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ai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z drives demand for AI-powered smartphones, says Kantar data
Thu, 9th May 2024
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smartphones
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data analytics
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ai
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
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fintech
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financial systems
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accounting systems
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
Kiwis know security is important, but they're not doing much about it
Thu, 21st Mar 2019
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av
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passwords
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online security
Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.
Mobile OS market: Android continues to dominate Asia but Apple holds the US
Fri, 16th Jun 2017
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smartphones
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personal computing devices
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apple
The latest smartphone OS data from Kantar Worldpanel ComTech has revealed Android and iOS are continuing to increase their share of most markets.