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UK Stories

Nationwide wins Best Use of Customer Insight award
Data Analytics

Nationwide wins Best Use of Customer Insight award

Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
Kantar reveals rise in UK ad-supported streaming tiers
Marketing Technologies

Kantar reveals rise in UK ad-supported streaming tiers

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

By Catherine Knowles • 3 min read • Fri, 31st Jan 2025
Kantar & LiveRamp expand partnership for ad targeting
Data Protection

Kantar & LiveRamp expand partnership for ad targeting

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

By Kaleah Salmon • 2 min read • Fri, 29th Nov 2024
Vodafone ranked UK's most valuable brand in Kantar survey
Fintech

Vodafone ranked UK's most valuable brand in Kantar survey

Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.

By Gaurav Sharma • 4 min read • Fri, 6th Oct 2023

Global Stories

Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Optimizing performance. Forgetting meaning
Clean technologies

Optimizing performance. Forgetting meaning

Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.

By Gabriela Rodrigues • 3 min read • Fri, 6th Mar 2026
YouTube sets 2026 agenda on creators, kids & AI tools
Marketing Technologies

YouTube sets 2026 agenda on creators, kids & AI tools

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

By Sofiah Nichole Salivio • 5 min read • Thu, 22nd Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Qualtrics unveils refreshed Partner Programme & tiered tracks
Customer Experience

Qualtrics unveils refreshed Partner Programme & tiered tracks

Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.

By Shannon Williams • 3 min read • Tue, 29th Jul 2025
Carrie Parker named Chief Marketing Officer at Medallia
Software-as-a-Service

Carrie Parker named Chief Marketing Officer at Medallia

Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.

By Melvin Hipolito • 2 min read • Tue, 25th Mar 2025
Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
Bain, Kantar, and Qualtrics launch global standards for CX
Customer Experience

Bain, Kantar, and Qualtrics launch global standards for CX

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

By Sean Mitchell • 3 min read • Tue, 8th Oct 2024
YouTube & Amazon top ad platforms while X sees decline
Marketing Technologies

YouTube & Amazon top ad platforms while X sees decline

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

By Kaleah Salmon • 3 min read • Fri, 6th Sep 2024
Gen Z drives demand for AI-powered smartphones, says Kantar data
Data Analytics

Gen Z drives demand for AI-powered smartphones, says Kantar data

Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.

By Catherine Knowles • 3 min read • Thu, 9th May 2024
Cint appoints Vanessa Adams as VP of Measurement
Digital Entertainment

Cint appoints Vanessa Adams as VP of Measurement

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

By Tom Raynel • 2 min read • Mon, 3rd Apr 2023

Stories from Other Regions

Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025
Kiwis know security is important, but they're not doing much about it
Endpoint Protection

Kiwis know security is important, but they're not doing much about it

Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.

By Sara Barker • 2 min read • Thu, 21st Mar 2019