Kantar stories
Nationwide wins Best Use of Customer Insight award
Last month
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data analytics
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digital transformation
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cx
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
YouTube at 20: Canadian creators reflect on culture & growth
Wed, 23rd Apr 2025
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digital entertainment
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youtube
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netflix
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Tue, 15th Apr 2025
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martech
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payment technologies
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amazon
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
Carrie Parker named Chief Marketing Officer at Medallia
Tue, 25th Mar 2025
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saas
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cx
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martech
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
Kantar reveals rise in UK ad-supported streaming tiers
Fri, 31st Jan 2025
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martech
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digital entertainment
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netflix
Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.
Kantar & LiveRamp expand partnership for ad targeting
Fri, 29th Nov 2024
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data protection
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data analytics
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kantar
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
Kantar report reveals key marketing trends for 2025
Fri, 8th Nov 2024
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martech
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cleantech
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digital marketing
Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.
Bain, Kantar, and Qualtrics launch global standards for CX
Tue, 8th Oct 2024
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cx
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martech
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partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
YouTube & Amazon top ad platforms while X sees decline
Fri, 6th Sep 2024
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martech
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digital entertainment
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genai
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
Gen Z drives demand for AI-powered smartphones, says Kantar data
Thu, 9th May 2024
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smartphones
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data analytics
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ai
Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.
Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
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fintech
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financial systems
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accounting systems
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
Cint appoints Vanessa Adams as VP of Measurement
Mon, 3rd Apr 2023
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digital entertainment
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social media
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video
Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.
Kiwis know security is important, but they're not doing much about it
Thu, 21st Mar 2019
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endpoint protection
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edr
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av
Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.
Mobile OS market: Android continues to dominate Asia but Apple holds the US
Fri, 16th Jun 2017
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smartphones
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personal computing devices
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apple
The latest smartphone OS data from Kantar Worldpanel ComTech has revealed Android and iOS are continuing to increase their share of most markets.