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Aleph Group unifies global brands in strategic 'One Brand' initiative
Marketing Technologies

Aleph Group unifies global brands in strategic 'One Brand' initiative

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

By Imee Dequito • 3 min read • Tue, 24th Oct 2023

Global Stories

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024
Global social media users surpass 5 billion mark, reports Digital 2024
Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024
Instagram influencer marketing expected to hit USD $22 billion by 2025
Marketing Technologies

Instagram influencer marketing expected to hit USD $22 billion by 2025

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024
Risk Outlook 2024 warns of AI-driven misinformation threat
Risk & Compliance

Risk Outlook 2024 warns of AI-driven misinformation threat

The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024
'Data Never Sleeps': Domo's annual report reveals escalating online activity
Unified Communications

'Data Never Sleeps': Domo's annual report reveals escalating online activity

Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023
Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Hyperscale

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023
Content creators earn $700m across social media platforms in 2023
YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023
Zitcha & Broadsign collaborate for optimised global retail media strategy
Digital Signage

Zitcha & Broadsign collaborate for optimised global retail media strategy

Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.

By Kaleah Salmon • 3 min read • Fri, 1st Dec 2023
Meta & Zitcha offer unprecedented retail ad reach through new venture
Customers

Meta & Zitcha offer unprecedented retail ad reach through new venture

Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.

By Kaleah Salmon • 3 min read • Fri, 17th Nov 2023
AI technologies heighten risk of Black Friday scams in Australia
Email Security

AI technologies heighten risk of Black Friday scams in Australia

Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

By Tom Raynel • 3 min read • Mon, 13th Nov 2023
MarketMedia & oOh!media partner to transform retail advertising
Facebook

MarketMedia & oOh!media partner to transform retail advertising

MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.

By Staff Writer • 3 min read • Fri, 13th Oct 2023
Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Artificial Intelligence

Envato appoints Noelle Kim as Global CMO to Empower Creative Community

Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023

Stories from Other Regions

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
YouTube

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024
KAWO strengthens ties with Hootsuite for better access to Chinese market
EduTech

KAWO strengthens ties with Hootsuite for better access to Chinese market

KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.

By Kaleah Salmon • 3 min read • Tue, 24th Oct 2023
New Chief Product Office at TrafficGuard will focus on global growth
eCommerce

New Chief Product Office at TrafficGuard will focus on global growth

TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.

By Mitchell Hageman • 2 min read • Fri, 18th Nov 2022
Report shows Instagram Singapore's most engaging platform
Facebook

Report shows Instagram Singapore's most engaging platform

Singapore government's use of social media channels to engage with residents revealed in Emplifi report, with Instagram as the most popular platform.

By Zach Thompson • 4 min read • Thu, 10th Mar 2022