In-app Advertising (IAA) stories
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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smartphones
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personal computing devices
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ios
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
9 out of 10 mobile games ignore user privacy: Usercentrics
Tue, 25th Apr 2023
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gaming
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digital entertainment
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data privacy
Mobile game publishers are not aligned with mobile industry’s evolution towards consent, despite brands increasingly insisting on using only compliant data.