Engagement stories - Page 7

Former NetApp exec Charles de Jesus is tasked with enabling channel partners to adapt and suceed in rapidly transforming market.

BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.

Prime Minister John Key says a free trade agreement with India would help New Zealand reduce its dependence on the Chinese market, which is the countr.

While you leading a dull existence is most likely true, these amazing lives pasted all over your Facebook feed are most likely not.

Ian Taylor takes the helm as president of NZ's IITP, with Mike Dennehy as deputy, vowing to drive IT sector collaboration and diversity.

The NetHui conference saw heated debate over online voting in NZ, balancing democratic advances with security fears. Youth surveys show high support.

A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.

Samsung named best and most trusted brand in Asia for third year running, according to Campaign Asia's annual survey.

Vodafone New Zealand external affairs director Tom Chignell is leaving the company, after 14 years with the telco giant. 2014: A year for change.

A boost in funding for the Computers in Homes digital literacy programme has been announced by the government.

Outgoing CEO praised for turning the Crown Research Institute into a national asset that will be the crown jewel of Callaghan Innovation.

Social networking site's new anti-spam algorithm comes under fire as film executives consider cutting advertising.

New marketing tech extends beyond hand-held devices, integrating every physical environment to engage consumers interactively through apps and AR.

New Zealand's Ben Liebert has launched stringsof.me, a social media site prompting daily reflections and creating a unique digital diary.

In a new column, IT Brief editor Angelique Jurd looks at a promising start-up that’s creating and innovating with technology.

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

Navigating social media can be tricky for new businesses. A well-thought-out strategy is crucial to avoid pitfalls and ensure a positive online presence.

Kiwi businesses urged to leverage mobile and social media as 70% of New Zealanders now use social platforms and 36% access the internet via mobile devices.

Trade Me jobs surpass Seek in attracting browsers, but Seek argues its engaged audience provides better value for advertisers and serious jobseekers.

You may already be using Facebook to keep in touch with your friends and relatives, and wonder how Facebook could possibly be used for business.